As a Southern California native, Rob has nearly 30 years of financial and operational experience holding positions as CFO, controller, V.P. of operations and trusted advisor for dozens of mid-market business owners and executives. Nearly ten of these years have been successfully serving clients as a Partner in B2B CFO. Rob has an extensive background working with early stage through 3rd generation companies, young and seasoned entrepreneurs alike, and companies facing growing pains or restructuring challenges.