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Why I Love My Clients Part 1

Sep 20, 2008

What do the RNC, the DNC, Mercedes, Lexus, Foo Foo Fighters and George Michael have in common?  XL Video is an international company run by two Dutch brothers that provides large screen video technology to a variety of corporate and entertainment events worldwide.  Using the latest LED lighting technology and pioneering the innovative use of stage design and engineering skill, XL Video has carved a niche as the premier provider of creative video technology for prestige events. 

The Democratic National Convention had multiple LED video screen providing a stunning backdrop depicting American Flags, and the Republican National Convention had...well pretty much the same.   In both cases XL Video - in a major sales coup - provided the goods. 

How about Auto shows: Chicago, Detroit, LA, New York, Frankfurt, Zurich and even Shanghai - XL Video provides state of the art high definition pictures of "cars on curves" for Mercedes, Lexus, Acura, Infiniti and GM. 

Entertainment Tonight, the Emmys, the Oscars, MTV awards...XL Video.  Foo Foo Fighters, TSO, Beyonce, U2, George Michael (yes, people do still pay to see him), most of the major touring artists use creative video from XLV. 

We recently made a proposal to cover the Brooklyn Bridge in computer controlled LED video for its 100 years anniversary.  Unfortunately, New York went with fireworks.  But, not to worry, LA's annual Christmas Tree will up the ante with a highly creative LED display from XL Video this year.

XLV is based in Belgium with operations in the UK, Belgium, France, China and the USA.  As XL Video's B2B CFO, I manage the Atlanta and LA operations.  I supervise two talented controllers - who I hired,  I manage several million in debt financing - which I arranged, I produce analytical reports on a sophisticated Microsoft AX ERP system - which I installed.  I participate in Executive and Board meetings and provide valuable input on strategy, margins, sales growth, infrastructure and a host of other vital tasks - thus allowing the Executive management to focus on business growth. 

 

 

More from David…

About the Author

David has over two and a half decades of business experience and is a proven financial management expert.   Working in Europe and the USA, David has served as Divisional CFO at a number of Fortune 500 corporations: including Reuters, Marsh & McClennan, Zurich Insurance and ADP as well as numerous small and mid size companies. As part owner of a small software company, he was heavily involved in the marketing efforts and ultimate sale of the company. As CFO with a national PEO firm he dealt with the credit and financial issues facing hundreds of small business clients. David also spent 5 years in Bermuda managing off shore insurance companies. 
 
A B2B CFO® since 2004, David will quickly identify and present your key metrics to assist in business decisions, and work with you to develop intelligent reports and budgets, help you forecast cash flow and negotiate and restructure your bank debt, while motivating and mentoring staff to help them achieve a high level of performance and professional growth. David's strengths lie in his experience as a hands-on accounting, financial, and operations manager, as well as his knowledge of big picture issues like strategy, financing, growth and turnaround. 

View David’s Personal Website

Books


A collection of books from B2B CFO® to help any business succeed. Read the first chapter from books, including the Wall Street Journal’s book, for free.

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