"Every company, regardless of its size, needs a Chief Financial Officer.  You can now afford a CFO with B2B CFO^®"....that statement is the hallmark of our firm's message to business owners and CEO's of emerging and mid-market companies.  So why does your company need a CFO and how does B2B CFO^® make it affordable?

The role of the CFO certainly has gone through significant changes over time and has been transformed into what now is a multi-faceted role in any organization.  Traditionally a CFO was seen mainly as the keeper of the financial records and the protector of a company's assets.  However, today's CFO carries responsibilities in three main areas:  1) as a trusted advisor to the business owner or the company's CEO and a strategic partner across all functional areas of the enterprise; 2) as a technically competent leader of the organization's accounting and finance functions; and 3) as a respected manager of the organization's relationship with external parties.

Our partners at B2B CFO^® average 25 years of CFO experience in companies of all sizes and in a vast array of industries.  All companies do indeed need a CFO, but not all can afford to hire a CFO on a full-time basis.  Therefore, B2B CFO^® makes it affordable by providing CFO services through its experienced partners on a part-time, as-needed basis.

As you consider hiring a B2B CFO^®, here are a few questions to ponder:

• Do you receive accurate and timely financial statements on a regular basis that you (and your banker) actually trust?
• Does your banking relationship provide adequate short and long term financing to meet your company's capital needs?
• Do you have a good understanding as to why your business suffers cash shortfalls?
• Do you currently receive regular forecasts of your company's cash flows?
• Do you receive analytical reports that allow you to understand your business operations at a deeper level to make more informed business decisions?
• Do you have the ability to make projections of what your business results would look like under various scenarios?
• Do you understand what the return on your investment in new equipment is or what an acquisition of another company might yield?
• Do you have any one on your management staff that can help you look strategically at your business and perform a SWOT analysis?
• Do you have a viable exit strategy that will maximize the value of your business upon its sale?

Although not an all inclusive list, if you answered NO to any number of the questions above, please contact me to schedule an appointment to discuss the CFO services I can provide to help your company improve its profitability, its cash flows, and its long term value.

Contact William Wright at (757) 685-2455 or by email at wwright@b2bcfo.com

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