Selling Less Is More
Oct 03, 2010
Are you trying to grow by selling a lot of stuff to a few people or one thing to a lot of people?
If you want to sell your business one day, I’d encourage you to consider selling one thing to lots of people. In fact, if any one of your customers represents more than 15 percent of your revenue, it may be time to diversify. Being overly reliant on one customer is not just risky now, but it will also discount the value of your business when you’re ready to sell it down the road.
http://www.bnet.com/blog/build-business/why-you-need-to-sell-less-stuff-to-more-people/186




