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Stories From The Front Lines

Feb 13, 2010

 

This week (February 2010), a very good client of mine received a letter of commitment letter from a bank for an eight figure term loan which permits a 19 year amortization (on equipment!).  Another client of mine, for the first time, is seeing what their cash flow is predicted to do over the course of the next thirteen weeks.  A third client is enjoying his first month of profitability in five months.  

I was asked how I helped accomplish these successes and I thought I would share my reply.

Besides the practical experience I have gained in almost 30 years there are some qualities and beliefs I have.  They are:

1.    Have PASSION for your clients.  Put your heart into  an owner's business and provide them with your best.

 

2.    Provide VALUE for my clients far beyond the money they have paid me.  One of the most gratifying portions of my "job" is seeing smiles on my client's faces as a result of what I provide them.

 

3.    LISTEN to their needs.  The good Lord gave us two ears and one mouth.  Use what you have the most of.

 

4.    Have a dogged determination to do the little things that others won't or can't do.  Ron Willingham, author of Integrity Selling has some great examples of this in his book.

 

5.    I am part of the largest CFO Services firm in the world who has resources that others do not have.  Here are a few examples:

 

a.    We have a combined 4,213 years of experience.

b.    Our Founder Jerry Mills has authored two books that help owners every day.

c.    The Wall Street Journal featured B2B CFO® as experts in cash flow management. 

 

6.    My family helped shape my values of hard work, respect, and Integrity.  I use these values every day and try to do the right thing for everyone I come in contact with.

 

 

7.    Have fun in everything you do.

This economy has many different opportunities for small businesses.  Yes there are challenges but they are no greater than the other challenges we have faced over the years.

Let me know how I can help you, your business, and your people.

Cash.  We Help You Get It.™ 

More from Christopher…


Books


A collection of books from B2B CFO® to help any business succeed. Read the first chapter from books, including the Wall Street Journal’s book, for free.

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