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The Danger Zone

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Camelback Esplanade Center
2415 E. Camelback Rd, Suite 700
Phoenix, AZ 85016


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B2B CFO Partners, LLC
B2B CFO® Partner Bio
Webb Crunk

Webb Crunk


Webb has over 20 years' financial experience including 10 years as a CFO and controller for both a public and a privately held company. He also has nine years audit experience including three years of Big 4 accounting firm experience. Webb was the internal audit manager for a Fortune 100 sales and distribution company. Those audits focused on not just the financial areas; but also on best business practices and operational and compliance areas such as Inventory Control, OSHA and DOT.

Successfully improving cash flow by managing supplier payables and improving credit and collections, Webb has also developed relationships with officers from local private investment firms and regional banks. He has assisted with proformas for a Private Placement Memorandum and has orchestrated the reconstruction of previous years’ financials for a group of restaurants whose records were limited.

Webb's experience allows him to understand the business, quickly identify areas needing improvement and put together the various pieces to fix those challenges in a practical manner. Bringing Webb on as your B2B CFO© allows you to have a trusted CFO as part of your management team at a fraction of the cost of an employee.

Webb serves on the board of directors for Hope for Youth, a para-church ministry working with inner-city youth. He has been the overall winner of the NFL Community Quarterback Award from the Houston Texans for his volunteer work.

Webb earned a Bachelor of Accountancy degree from The University of Mississippi and also passed the uniform CPA exam in 1984. He has been a Texas resident for over 20 years.

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