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The Danger Zone

Lost in the Growth Transition
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1-800-275-7123

Camelback Esplanade Center
2415 E. Camelback Rd, Suite 700
Phoenix, AZ 85016


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B2B CFO Partners, LLC
B2B CFO® Partner Bio
Marty Koenig

Marty Koenig


Martin is a financial, operations and strategic executive with over 25 years experience. With a passion for helping entrepreneurial companies, he has worked at Fortune 50, mid-sized firms, startups and closely held businesses as well as being an entrepreneur himself. His experience with a broad range of companies offers his clients the knowledge to successfully grow any business. He has worked in the industries of banking, retail, consumer goods, food, telecommunications, non-profits, manufacturing, high-tech, healthcare and professional services which give his clients a wide range of experience he applies to any industry.

Martin has managed during periods of rapid growth and through significant downturns. He has directed expansions and contractions of personnel, information systems, physical locations and working capital, enabling companies to meet the challenges facing them. While serving on the board of directors at three start-up firms, he contributed to direction-setting management sessions, built business and marketing plans, and performed product development culminating in the launch of new products and services.

With former vice president and director roles he helps companies achieve better financial and operational results to enable better banking relationships, deliver improved growth, reduced costs and maximize operational efficiency. Prior to joining B2B CFO® Martin led a $150M national practice of a Fortune 50 firm hiring new management teams in nine regions and 384 employees. He was responsible for all internal financial planning and operations, sales, human resources, product development and go to market strategies. What this means to his clients is that he has built organizations from the ground up working with companies that want to scale their operation and those that have scaled it.

His integrated approach treats leadership, management and technology as highly coupled entities to solve company problems of any size and scope. Martin is generally involved in helping the company and owner with planning and executing strategies for financial improvement and business results. He loves to educate and coach. He works well at any level in the organization, respecting each member for their contribution to the organization.

Martin earned Bachelors and Masters Degrees in Management with emphasis in Accounting, Finance, Operations, Marketing and Strategy. Both degrees are from Antioch University McGregor. He has an engineering degree from ETI Technical College. He volunteers as a member of Colorado CTEK Venture Center advisors helping entrepreneurs build profitable, sustainable businesses. He is a certified PMP (Project Management Professional) from the Project Management Institute. He is a Certified QuickBooks ProAdvisor and a Certified Microsoft Professional Accountants Network advisor. Martin is married with two sons.

Email Marty Koenig

303-995-4523