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Stand With Us Above the Crowd

When you work with the Principal Financial Group® for your retirement needs, you can trust that our leadership will help elevate your benefits. Our years of experience with nonqualified deferred compensation plans have resulted in a level of service and expertise you won’t find just anywhere. For decades, The Principal® has committed specialized resources to our nonqualified solutions. We make it easier by providing everything you need in one place — innovative plan design, multiple financing options, implementation and plan administrative services.

Kurt Miller
National Vice President – Nonqualified Sales
972-934-1700, ext. 3018
Principal Financial Group
Des Moines, IA 50392
www.principal.com
Deferred compensation expertise

Committed to helping employers recruit, retain and retire their key employees, The Principal can consult with you and your clients on all aspects of your plan.

  • A leading provider of nonqualified deferred compensation plans1

  • Provider of nonqualified executive benefit plan administrative services for nearly 4,100 clients representing over 56,000 participants — with management of $4 billion in assets2

  • More than 150 retirement specialists dedicated to our nonqualified platform

Retirement leadership

When it comes to helping you and your clients plan for retirement, you can trust a leader to give you an edge.

  • More than 65 years of retirement experience

  • Services provided to more than 45,000 retirement plan sponsors, with more than 3.8 million plan participants2

  • One of the nation’s 401(k) leaders3 — with management of over $85 billion in defined contribution assets2

Business leadership

When addressing the needs of employees, it’s important to work with an ethical company that understands the needs and value of its own employees. The Principal has a history of doing just that.

  • Named as “one of the world’s most ethical companies” for the fourth consecutive year by Ethisphere Magazine, March 2010

  • Named to InformationWeek magazine’s list of “Top 500 IT Innovators” for the 13th consecutive year, September 2010

  • Noted as one of the Top 50 Companies for Executive Women for the eighth consecutive year by the National Association of Female Executives, March 2010

The strength of The Principal

The Principal is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services including retirement and investment services, and life and health insurance through our diverse family of financial services companies.

  • A FORTUNE 500 company — with over 130 years of financial services expertise

  • Principal Life Insurance Company, the largest member company of The Principal, is the 10th largest U.S. life insurance company based on HIGHLINEDATA, 2010

  • Principal Life continues to earn top-tier financial strength ratings from the major rating agencies including A.M. Best, Moody's Investors Service, Standard , Poor's Rating Group and Fitch4





1 Based on number of plans, PLANSPONSOR Deferred Compensation Buyer’s Guide, December 2010.

2 As of March 31, 2010.

3 The Principal ranks #1 in total plans for all asset sizes among fully bundled 401(k) providers – 2010 Spectrem Group analysis of fully bundled 401(k) providers (companies that provide both administrative and investment services).

4 Third-party ratings relate to Principal Life Insurance company and Principal National Life Insurance Company and do not reflect any ratings actions or notices relating to the U.S. life insurance sector generally. Source: Fitch Rating — ‘AA-’ Very Strong — fourth highest of 21 rating levels; Standard & Poor’s Rating Group — ‘A’ Strong — sixth highest of 21 rating designations; A.M. Best — ‘A+’ Superior — second highest of 16 rating levels; Moody’s Investors Service — ‘Aa3’ Excellent — fourth highest of 21 rating levels. Ratings as of January 2011.

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Principal National Life Insurance Company and Principal Life Insurance Company, Des Moines, IA 50392
Approval t100408006y



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