Ten Tips for Billing in a Recession - The Accounts Receivable Network
There are few guarantees in accounts receivables; the invoices sent out can be timely, accurate and delivered to their recipients with hot coffee and fresh donuts, but still you can only hope they produce cash in the bank.
Especially during an uncertain economy, the billing process must be as thorough as possible to increase your odds of getting paid. Here are a few tips:
1. Automate. If possible, all invoicing should be done through the ERP or an accounting system utilizing workflow, suggests George Bergmark, a partner with B2B CFO in Atlanta. ERP systems help organize all the documentation required for the quick approval of your invoice: purchase orders, shipping information and receipts, contracts and original pricing, and contact information for the people involved.
"If you have scanned in all the documents related to the invoice, there's no scrambling when it's time to send it," says Bergmark. "'Where are the receiving documents? Where are the POs?' It's in the system." Project managers or sales managers should continue to track and, if necessary, scan, any documents related to an invoice on a weekly basis.
Organized invoices are sent out faster and are easier for accounts payable departments to approve, which makes the money get into your account faster. Every bit helps. "You want to be the first invoice that company receives in a month, especially if that company is cash-strapped," says Bergmark.
2. Deliver invoices electronically. Whether through an electronic network, EIPP network, EDI or email - fax if you have to - but don't lose the several days it takes an invoice to travel through the mail to its destination. Also, it's easier to confirm an email address or fax number than get the correct address or PO Box number; companies can have multiple addresses and it's easier to resend an email than a paper package through the mail. And your customer will appreciate any format that saves work on their end and speeds processing.
3. Delegate invoicing responsibility to the person responsible for the work, e.g. project manager, doctor, or attorney. "My experience has been that things get delayed when invoicing is delegated to accounts receivable because they have to go back to project manager to gather documentation, and it's a back and forth thing. It can take 30 or more days to get it out. The project manager will work to get it out the door," says Bergmark.
4. Invoice as soon as work is complete, on or before the contract date --- not 30 days later. That means making sure all of the documentation is gathered and organized before the invoice is due. Since it can easily take 30 days to collect the correct information, begin work as soon as the work order is fulfilled.
5. Make sure associated reimbursable expenses are ready to go with the invoice. Reimbursable expense reports should approved through the system at least weekly, and back up documentation scanned and available in the system. When Bergmark worked for a large company in Alaska, a primary tactic for reducing DSOs was not allowing reimbursable expense accounts to hold up an invoice. Documentation for those expense accounts should be scanned weekly into an ERP or accounting system, and the reimbursable expense charges should be ready to go when the invoice is.
6. Implement a process for prompt approval. Reviewing manager should have 24 to 48 hours to approve outgoing invoices; if not done, the approval request should be escalated up the chain for immediate approval. Consistently followed, this policy not only ensures timely approvals, but spurs them from the reviewing manager (after one or two escalations). This is easy to do in an automated workflow system.
7. Offer a discount for early payments. Any amount less than one percent might not be worth the effort for payables to get it out early, but most companies are attracted enough by that one percent to take it without raising it to two percent, says Niven. However, be prepared for the folks who take the discount without making the early payment.
8. Call before the invoice goes out, especially for smaller companies. This first call is an intelligence gathering mission, says Dennis Nevin, CPA and a partner with B2B CFO in Arizona. Verify that the goods were received, discuss any problems and confirm payment terms. "Sales people will tend to make promises AR doesn't know about, like 'You don't pay until you're completely happy' - whatever that means. Flush out any objectives right away, rather than allowing problems to surface at the 60 days past due date." Also in that phone call, make sure the invoice will go to the correct person, the person who has the power to approve it and get a check cut.
"This seems to be most politically acceptable time to call," he says. "You'll hear some good things, like: 'We've changed our procedure. Make sure you send a copy to AP and the purchasing department or the receiving department, etc.' You'll hear all kinds of valuable tips with this phone call."
9. Call again, two days after the invoice was sent. Make sure it was received and not lost on someone's desk. To be the company that gets paid, especially when money is tight across the country, means developing a relationship with the customer's accounts payable folks. This second phone call is still a call offering to be helpful, rather than an aggressive collections call.
10. Call a third time the day the payment is due, especially if you have offered an early payment discount. If the company is holding onto their payables because they are having cash flow problems, reinforce your discount terms and suggest they pay discounted invoices only at that time.
Remember that the squeaky wheel gets the cash. Making a number of phone calls every month to develop relationships with people in the AP departments of your clients is a lot of work, says Niven. "This is one of the hardest things to do on continuing basis. If you consistently make these calls, you will do a tremendous job reducing DSO. You might not want to make 25-30 calls in one day, but if you get out of habit, no one knows you will be calling them and you won't get the invoices paid."
In a recession, even clients who have paid regularly for years can have cash flow problems. Companies that always paid after 30 days may start to pay at 40, then drag it out to 45 or 50. These small changes that happen as a company starts to have problems require human interventions; they are not solved by automatic systems. Companies with cash flow problems will put off every invoice they can, but usually the accounts with the relationship - "this person calls me all the time, I better pay them" - get the job done and the money in the bank … with or without the complimentary donuts.
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