B2B CFO^®    (877) 4-B2B CFO

"Jerry L. Mills' books strike a chord with my entrepreneurial clients and demonstrate to them that we know them and their businesses very, very well. This demonstration of our skill set often eliminates any need to waste time doing so ourselves... we can get right down to discussing the pain points of the business."

Dennis Niven

"It has given me good information and ideas to use in my own consulting. I have given the books to clients, potential clients and referral sources, including bank presidents. It has helped improve credibility of B2B CFO^® and has also helped the individuals in their businesses. It has helped me get business."

Rick Perrin

"My clients and potential clients find it useful. The Danger Zone has helped me close at least two clients."

Alan Campbell

"The books have become an important part of the image of the firm and business owners have been impressed by the insight in both books. I don't know of one business owner who cannot or has not benefitted from the topics and insight presented."

Albert Christensen

"The Danger Zone and Avoiding The Danger Zone have the benefit of supporting my execution of AID,Inc^®. I've extracted examples of interview questions and demonstrations of our services. My clients, who have read the books, have a greater appreciation of the CFO value to their company."

Bruce Peterka

"Prospects are very impressed by the books. It gives us just one more point of validation to cream the opposition."

Shane A. Campbell

"My clients and potential clients learn a wealth of knowledge from these books. They connect with the examples and illustrations. These books make B2B CFO^® the solution to their problems. B2B CFO^® partners have the experience and wisdom to apply this knowledge for the benefit of the client. They prove we know our stuff.

John M. Blackstock

"The books definitely convey the many areas our client base needs help with and substantiates the benefits of B2B CFO^® in general. Additionally, it adds to our credibility and critical mass of our professional network."

Donald C. Lightbody

"These are great books with a lot of useful information for business owners. I give this book to all potential clients and the feedback I have received has been great. I had one that read the whole book the first night and I saw him the next day and he was quoting from the book.

Randall Gerloff

"Prospective clients are always impressed with the books and most have read the entire book by the time I present my Phase I findings. The clients relate to the book. One client told me, 'This book is the story of my life!'"

Gregory P. Simmons

"The benefits are very good. By showing the books to clients and prospects it gives B2B CFO^® a significant competitive advantage.

James L. Oliver

"I can directly attribute client work from The Danger Zone. I have given all of my existing clients a copy of Avoiding the Danger Zone and I am in active discussions on FTE (Finding The Exit) as a result."

Terry J. Eve

"Personally I have gained a much better insight into what drives business owners of privately held companies. Furthermore, being able to provide these books to prospective clients enhances the ability to gain agreement from business owners who we can add value as their advisor. Adds to perceived status of partnership, helps client 'get it.'

Johnny C. Gates

"Invaluable, I give them away to prospects and selected individuals in my networking. Excellent collateral material and 'gifts' for prospective clients."

Thomas F. Menik

"Excellent collateral material. I give to all clients and Network 3 contacts. Also, I have given several presentations using The Danger Zone themes. I believe it adds a level of validation for what we do. The Finder, Minder, Grinder concept is easily understood and helps greatly with business owners and CEO's to understand their role and my role in working with them."

Rick Arthur

"Great tool for getting the client to understand what we bring to the table. I use it at the end of Phase I, so they have read it by the time I do the proposal."

Linda J. Donegan

"I give my clients and bankers copies of The Danger Zone. Most of my clients still have their copy on their desk. Again, the book means we stand apart from our competition."

Mark Gandy

"The books are very helpful in demonstrating and establishing the credibility of the firm. They are also helpful for specific situations - nepotism, collection of receivables, exit strategies, companies in The Danger Zone."

Kenneth J. Knapik

"These books validate us as CFOs with our clients and prospective clients."

M. Martin Mercer

"The books are a way of clearly differentiating B2B CFO^® from other firms, large and small. It is an inexpensive way to make a point: We know small to mid-sized businesses, and we can help them out of the problems they are in."

Paul Shackford

"One of my prospective clients has acknowledged that they are passing the book around the office to their various senior management. Seems to add credibility to what we do."

Michael Foos

"Clients and prospects usually find a connection between their businesses and the examples and situations presented in the book. It serves as a constant reminder of the areas to continue to work on to improve."

Frank Mancieri

"I usually hand out The Danger Zone when I have my Phase I meetings and it is well-received by the owners."

Alexander J. Bacon, Jr.

"It helps to foster a better understanding with potential clients on what we do and how we can help in a way that business owners can relate to."

William C. Fritz

"Excellent marketing tool and has given my clients a resource for the various needs they have and situations they encounter."

Chip Shields

"Clients relate to the 'real life' experiences and appreciate that with this kind of insight, you should be able to help them with their particular situation.

Craig Johnson

"Great leave-behinds with prospects. Convey solidity of partnership.

David C. Kirkup

"My clients love the books. I also hand out to bankers and others.

Douglas J. McCorkle

"It brings a lot of credibility that we are a real professional organization.

Edward F. Burke

"These books help me explain to business owners that they need to focus on the big picture and leave minding activities to others. The books help them get that concept real quickly. Also helps them understand what to look out for in running a business. The book certainly makes my job a whole lot easier!"

Elizabeth J. Stoller

"Instant credibility and ease of selling our services...Clients immediately see themselves on the pages of the books."

George Bergmark

"I closed one Phase I by giving away the book to a prospect. I have done two group presentations about the book.

Glenn A. Wiltgen

"When meeting with someone, I used the pyramids on the flaps to explain the 'Finder, Minder, Grinder' concept and instantly get that nodding of recognition."

Glenna K. Mileson

"I've used The Danger Zone and Avoiding the Danger Zone in presentations before groups of business owners as well as with prospects and client.

Grant Brisacher

"It really enlightens my clients as to why they need me."

Jane Johnson

"I use the books as part of every networking and prospective client interview.

Joseph C. Worth, III

"It gives the partner credibility and provides a way to provide door prizes at presentations which promotes the firm."

John Williams

"It helps clients or potential clients understand the value we are bringing.

Ken Olsen

"The books are an excellent foundation for approaching a potential client. The subjects covered in these books really hit home for many entrepreneurs helping them to begin evaluating their business in a different light which, in turn, opens the door for our services."

Kevin Campbell

"The books allow me to thank my clients with valuable information, not just another business card that gets lost."

Marcia A. Campbell

"Great marketing tool for prospective clients and great reinforcement for current clients. Also works well as a give-away at presentations."

Mark T. Nuelle

"They get me and my clients on the same page speaking the same language. Helps them have a different view of their business, and see the value of having a B2B CFO^®.

Martin R. Koenig

"The benefits are excellent because it focuses on the problems entrepreneurs experience and to insure they don't become serious problems. It succinctly summarizes issues all CEOs should be cognizant about."

Martin R. Nason

"These books are great in helping close the deal. They give us more credibility and help validate what we do."

Michael A. Campian

"The books have been good validation tools with potential clients. I have found that most business owners relate very well to the issues presented and most have lived through the business stages described in the books."

Duane Hopkins

"I have found that the seasoned business owner strongly relates to the message in these books. For the newer owner the books provide talking points to address current or future challenges."

Stuart W. Welsh

"Gives us an edge that most firms short of some national firms don't have. It is very beneficial to point to The Danger Zone as the basis for the firm's practice philosophy."

Mike Maples

"Provides a means to connect with the business owner and relate to their issues and fears."

Michael J. Timmins

"Helped get new clients."

Patrick Pierce

"Puts services being offered into context."

Paul Zambrotta

"Used the banking chapter to explain to a client what he needs to do.

Ray Miller

"Shows credibility. Owners and bankers can relate...they understand we know what we are talking about."

Robert Frasier

"I think they are good marketing tools. I have used them to gain credibility and to increase rapport with clients and potential clients."

Scott Spangenberg

"I have done a presentation because of the books. In addition, I have been able to give them to my clients during my initial interviews. I've also sent it as a follow-up for a client that I did not get, as a way to stay in touch."

Sheri Pawlik

"The books provide credibility to the B2B CFO^® partnership and serve as great reference to owner's behaviors - minding when they really want to be finding."

Steven D. Olson

"It is a great way of opening up the conversation when interviewing either prospective clients, referrals or networking."

Philip Tootill

"These books are powerful validation of our knowledge and expertise in our profession. It also differentiates us from our competitors as the leaders and experts of small to midsize businesses.

Gary Reinert

"Have used these (books) in every Phase I. They always impress candidates."

David K. Miller

"I use these books at the conclusion of Phase I and with existing clients. The recipients read the books, and they set the groundwork for discussing how we can help.

Wayne R. Lorgus

"Both of these books have been successfully used as handouts in Phase I presentations."

Richard A. Foster

"These books are a very good tool to give to prospective clients. They certainly can relate to the valuable information contained in these books."

William C. Balbach

"I have provided some bank lenders a copy of the book. Some have read it and agree that it is exactly hitting the target of some of their client's issues. I provided it to the COO of one of my current clients. He has read it and constantly using the Finder-Minder-Grinder terminology when meeting with their potential clients as well as in trying to keep the owner focused on his Finder role."

Barbara S. Floyd