B2B CFO® 1-800-275-7123

USA's largest CFO firm focusing on mid-market companies

What do you think about the integration of our sales process with Integrity Selling®?

"This is THE most valuable element that the firm provides. All of our marketing and selling are tightly integrated with the Integrity Selling values, concepts and practices. If you use Integrity Selling®, you WILL get clients and succeed as a Partner with B2B CFO®!"

Joseph C. Worth, III

"Integrity Selling® has been invaluable in helping find clients and understanding their real needs. As a former partner in a national CPA firm, I've been to quite a few sales training courses, and I believe Integrity Selling is the best one I've attended. I use it in my practice every day."

Grant Brisacher

"It has given me the tools necessary to identify client needs and to determine how I can be of service. This tool is an integral part of who we are as a company and provides the tools needed to be successful."

Terry J. Eve

"Invaluable, this is the most important aspect of becoming and being a partner. Without this skill, I would never have been able to become proficient in obtaining new business."

Thomas F. Menik

"It has helped me listen to prospective clients so I can determine if and how I can be of service to them. When they see that I am listening to them, it validates me and facilitates them hiring me. I get hired by about 70% of the business owners who share their problems with me."

M. Martin Mercer

"It has provided a foundation for tenets of approaching potential clients and working through a proven approach of identifying and meeting their needs."

Karen L. Chin

"The AID,Inc® sales model is one of the best training you will get from B2B CFO®. You learn to focus on identifying and meeting the needs of prospective clients. This helps them see the value we bring and thus they sell themselves on needing our services."

John M. Blackstock

"Integrity Selling® gave me the knowledge I needed to succeed at selling. We focus on customers' needs, not selling. I like to help people so this fits well with my beliefs."

Sheri A. Pawlik

"It has taught me all of the basics of selling, understanding people, etc. and how to sell to CEO's/owners. The process is very intuitive and works. I follow it closely. I have been very successful in finding clients, much do to Integrity Selling and the way it is integrated right into the B2B CFO® way of doing business."

Rick Perrin

"I believe it helps us understand others better so that we treat people in the way they prefer to be treated. It also helps us progress through the selling process to a successful result."

Frank Mancieri

"I cringe to think where we would be or I would be without Integrity Selling®. Integrity Selling® is a lifestyle and one that works. I consider Integrity Selling® part of the foundation our firm rests upon."

Mark Gandy

"It provides a structured way of approaching people and learning from them, so that I can better determine if my skills will help to solve their problems. Most financial people have not "sold" in the past (in terms of obtaining clients), and this process helps to put the Integrity into the Selling function."

Paul Shackford

"Integrity Selling® has given me the confidence I needed in order to meet potential clients and has taken the stress out of selling my services. It has been a great confidence booster."

Albert Christensen

"It has helped me be comfortable with the selling process."

Ken Olsen

"Integrity Selling® completely changes the ®selling paradigm.' Once you focus on the customer's needs and providing a value solution, the customer closes themselves."

Craig Johnson

"It takes the emotion out of selling, and allows us accountants to ®sell' without the traditional stereotypes. It's been great."

Shane A. Campbell

"There is no question this is one of the best selling aides we could have at our disposal. The course helps you re-evaluate your goals and teaches one of the most important principles of all -- to do more listening than talking. You learn the true value of the customer relationship."

Johnny C. Gates

"I had been in this part-time CFO consulting business for 11 years before joining the firm, and could never really succeed until Integrity Selling® replaced the unattractive 'selling' with what I can easily do, 'helping people.' That, as much as anything in my 36 year career, allowed me to sell."

Dennis Niven

"It has given me a great framework for marketing my services. It has also boosted my confidence in the process and my abilities."

Scott Spangenberg

"It has allowed me to understand the communications methods to use with clients."

Alexander Schaap

"It has helped me by providing a consistent process that does not make me feel like a salesman, but rather a professional that is interested in identifying my prospects needs using the AID,Inc® process."

Edward F. Burke

"Integrity Selling® gave me the confidence to search for new clients and think of clients in a new light."

Marcia A. Campbell

"It gave me the confidence to trust that I can find clients. It is a key piece that I needed to become a B2B CFO® partner."

Douglas J. McCorkle

"Integrity Selling® is a great course and I have recommended to multiple other marketing contacts as I truly am sold on it. Integrity Selling® helps a person understand how the other person thinks and reacts so the selling process can be adjusted accordingly."

Randall Gerloff

"While I have long realized that we all sell ideas, ourselves, services, etc, the Integrity Selling® process has helped me realize that I am only meeting a client's needs by providing solutions to his/her problems or concerns."

Steven D. Olson

"Integrity Selling® has given me the road map I needed be successful as a new partner in the firm. The skills I gained from this course will help me sell myself for the rest of my life no matter what type of work I am doing."

Mark T. Nuelle

"It has provided a foundation for tenets of approaching potential clients and working through a proven approach of identifying and meeting their needs."

Chip Shields

"Integrity Selling® gave me a structure for approaching and understanding people - some of whom become clients. I couldn't do what I do without the training that helped me become comfortable with selling."

Wayne R. Lorgus

"Integrity Selling® has given me the confidence to get out and 'sell' myself in a professional manner. It has helped in teaching me how to sell to a client's wants and needs and not to push services on them they don't want."

Michael A. Campian

"The more I practice the better I get. When talking with potential partners, I let them know that this tool alone is worth the price of admission."

Rick Arthur

"Partly, it's a confidence builder, and mostly it's a process that reminds us that potential clients are looking for solutions to things that they may not even know how to put into words. The process gives the players a chance to slow down and methodically attempt to better understand the problems and opportunities. It results in stronger relationships."

Scott Reynolds

"The Integrity Selling® process has helped me greatly with me following the plan. It has also directed me to focus more on emotional intelligence and overcome my hesitation in doing what is necessary."

Bruce Peterka

"It lets me follow a proven process. I listen more to their needs and do not move on to the next AID,Inc® step until I have completed the previous step."

Martin R. Koenig

"Integrity Selling® has been most helpful to me in my meetings with people. The people skills gained from the course have been extremely valuable."

Donald C. Lightbody

"This process matches my own internal DNA. So, I like the process. It has helped me learn to talk less and listen more."

Kenneth J. Knapik

"Absolutely fantastic. Integrity Selling® taught me to listen more. I have learned a lot about behavior styles. It makes it so much easier to close when your Phase I proposal is focused on the issues that the prospective client addresses instead of me telling the client what I can do for them."

William C. Balbach

"The networking and sales approach taught through Integrity Selling® is a good guideline for how to interact with people in a professional business environment. Learning to 'listen yourself into a sale' is a powerful approach that definitely works in this environment."

Duane Hopkins

"The Integrity Selling® process has been invaluable. My approach has been fine-tuned and I can definitely see how the process has improved my ability to connect and find my potential clients needs. I cannot emphasize enough the power of this program."

Stuart W. Welsh

"While I have extensive experience with sales groups and customers as a CFO; Integrity Selling® focused me into an understandable process and method. Best described as having the pieces of a jigsaw and Integrity Selling® gave me the picture. I would not have my clients had I not completed the course as it made me focus on his needs as opposed to selling a valuable service."

Philip Tootill

"Integrity Selling® is an excellent program for training partners on how to build their business and it also develops the confidence needed to start up a business from scratch with little or no entrepreneurial experience."

Gary Reinert

"More than anything, it has given me the confidence to really sell myself and my services."

Gregory P. Simmons

"It has confirmed the approach to marketing services that I have known was most successful. I still refer to the Integrity Selling® material for marketing training!"

Richard A. Foster

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