Complete Small Business Guidebook

Book Excerpt

"I asked Jerry L. Mills, founder of B2B CFO ... to supply a sample cash-flow projection. The chart on page 90 shows ABC Company's operating cash, beginning in January, and outlines its estimates in sales and expenses through July. You'll see the benefit of making such a chart when you look at the month of April, which shows a deficit. Assuming this business owner prepared the cash flow projections in January, he or she now has four months to come up with a plan for surviving that projected shortfall."

- Chapter Nine, Handling Your Company's Finances

The Wall Street Journal featured
B2B CFO as experts in ...

  • Handling your company's finances
  • Cash flow projections
  • Surviving cash flow projections
  • Cash flow planning
  • Cash forecasting
  • Improving business cash flow

About this Book...

Because starting a small business is not only a huge financial risk but also a complete lifestyle change, anyone who wants to be his or her own boss needs to approach entrepreneurship thoughtfully and with careful planning. That's why there is no better resource than The Wall Street Journal Complete Small Business Guidebook, a practical guide for turning your entrepreneurial dreams into a successful company, from America's most trusted source of financial advice. It answers would-be business owners' biggest question-how do I fund my venture?-then explains the mechanics of building, running and growing a profitable business. You'll learn:

  • How to write a winning business plan
  • Secrets to finding extra money during the lean years and beyond
  • Ways to keep your stress in check while maintaining a work/life balance
  • How to manage your time, including taking vacations and dealing with sick days
  • Strategies for keeping your business running smoothly-from investing in technology to hiring the right people
  • Marketing and management basics
  • When angel investors or venture capital might be an appropriate way to grow
  • How to execute your exit strategy

Running the show may not always be easy, but the rewards can be tremendous. You may be on the job 24/7, but you have the freedom to call the shots, to hire whomever you want, to work when you want and to take your business as far as you want to go.

The Crown Publishing Group - Random House, Inc. New York, NY

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A partner from our firm will deliver the complimentary copy to owners of businesses that have annual sales between $2 million to $75 million. Our partner will request about 20 minutes of time to meet with the owner.

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