Houston, TX CFO

Ray has over 40 years of wide ranging financial, operational and general management experience as a Partner in Charge of Consulting, Chief Financial Officer and Chief Operating Officer for businesses from closely held companies to publicly held companies at the Senior Executive level and/or as a member of the Board of Directors. Ray has worked and consulted in a variety of industries including manufacturing, sales and distribution, mortgage banking and financial institutions. His consulting experience encompasses clients across the entire state of Texas, the country and Canada. Ray’s experience includes working in and consulting with virtually all operational areas including Sales, Operations, Human Resources, Information Technology, Treasury, Accounting and Finance.

The criticism of many professionals in accounting and finance is that they don’t understand sales or operations and the demands placed on them. Ray has a hands-on background in all these areas which offer executives a perspective that is unique. Everything in business needs to have a purpose and should be directed toward achieving the primary goals of the company. This philosophy accentuates the importance of an overall business plan that lays out a road map for management in its path toward to the goals set forth by their Management or Board.

The tool of forecasting has long been a specialty for Ray affording the executive the ability to develop benchmarks of progress to measure achievements toward Company goals. As well, this tool lays out a detailed road map for the achievement of management goals. The result is a concerted focus on the important drivers toward profitability.

Whether an Executive needs to advance the Company to another level, increase sales, increase efficiency to improve operational output or merely reconcile and resolve accounting conundrums, the breath of Ray’s experience brings you the benefit of a full-time financial partner at a fraction of the cost.

Ray has extensive experience in buying and selling companies including planning, personal hand-on direction and orchestration of the many facets of the sale including due diligence, negotiating the purchase/sale agreements and closing the transactions. Whether an executive’s challenges relate to management succession, planning for a sale or negotiating the purchase or sale of a successful transaction, Ray has experience in all these matters.

Specialties:
- Creating and driving sales growth,
- Forecasting profitability and operations measurement,
- Locating and restructuring debt and equity,
- Organic growth and growth through acquisition,
- Negotiations with lenders,
- Mergers and acquisition,
- Month end close procedures and efficiencies to ensure timely reporting,
- Treasury management,
- Incentive compensation plans and measurement systems,
- Assisting clients in preparation for IRS audits or outside auditors and
- Operating as the Part-time Chief Financial Officer.

Ray holds a Bachelor of Business Administration with a major in accounting from Baylor University and is a CPA in Texas. He and his wife Cindy have been married for 39 years and live in Houston, Texas. Cindy and Ray have two adult children – an architect son that lives in Dallas and a school administrator daughter that lives in Anchorage, Alaska. They have three grandchildren. Ray is active in his church of 40 years and currently serves as the President of his Homeowners’ Association.

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About Ray Rucksdashel