Yorba Linda, CA CFO

Rob has over 25 years of financial and operations experience serving as CFO, Controller, V.P. of Operations and Trusted Advisor for small to mid-size companies. He has extensive experience working with privately held companies facing rapid growth, expansion, restructuring and cash flow challenges.

Rob has worked in manufacturing, distribution, wholesales, retail, service, medical device, cellular, agricultural, publishing, consulting, aerospace, medical aesthetics and other specialty industries. These experiences have allowed Rob to accumulate valuable financial knowledge and key management practices to help business owners grow and control their company.

Business owners who have used Rob's knowledge have received the benefits of his experience by developing financial road maps to determine and improve cash flow needs, creating financial plans to meet business growth objectives, and generating timely and accurate financial information to make sound business decisions. These benefits have translated into improved business operations, increased profits and cash flow.

With his diverse experience, Rob has learned and understands that the best run and most profitable companies are the ones that have a solid management reporting and planning process in place...taking a proactive vs. reactive approach.

Areas of Rob's expertise include:

* Financial planning

* Cash forecasting, financial projections and "what if" modeling

* Timely and accurate financial statements and reports

* Key operating indicator development, review and interpretation

* Banking relations, credibility and debt restructuring

* Costing and process development

* Expense reduction and cost containment

* Working capital improvement, i.e., inventory & accounts receivable

* Product margin analysis and pricing

* Business restructuring, turnaround and vendor relations

* Evaluation, hiring and training of accounting staff

* Accounting software set-up and review

* Sounding board for CEOs and management team

Rob has always played a solid role in helping companies reach their objectives. As CFO, Rob was a member of the team that successfully turned around and sold an unprofitable and under-achieving company. The goals were to increase sales while generating profits, build an infrastructure, strengthen the balance sheet and find a buyer. As CFO of a $50 million company, Rob created accurate financial reports and projections gaining credibility with bankers increasing credit facilities by $1 million avoid a bank workout. Serving as General Manager and Controller, Rob developed a financial reporting system which identified divisional and product profitability for a multi-divisional manufacturer assisting it through a successful chapter 11 reorganization. As CFO, Rob played a pivotal role in developing a profitable business plan during a time of declining revenues and margins. Facilities were divested in order to raise cash, reduce operating and lower debt. As a result, annual operating cash flow increased nearly $1 million and the company returned to profitability.

During his career, Rob has managed accounting, IT, HR, manufacturing, warehousing, distribution, engineering, inventory and customer service departments. Rob brings passion, energy and enthusiasm to businesses. He is a problem solver and a communicator at all levels of the business. Rob is equally effective working hands on with the staff or strategically with the owners.

Rob also possesses broad-based business experiences: launch of new product lines, set up international distribution facility, selling operating facilities, identifying and negotiating supplier contracts, chapter 11 processes and reporting, and raising private equity, to name a few.

Rob attended California State University, Los Angeles, where he majored in accounting and finance. Rob lives in North Orange County with his wife and two daughters. He enjoys biking, and water activities.