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HOT SPOTS OF A TURNAROUND - Dec 1, 2010

Posted by: Nick Picciuto in Articles

Whenever I come across a company that is a struggling turnaround candidate, I normally look at the following areas for root causes:  Marketing Strategy, Pricing Strategy, Labor, Spending, and Working Capital.  The first two items delve into the most commonly found top line issues, the second two items address most commonly found cost issues, and the fifth item identifies the most common non-P&L cash flow issues.

Marketing Strategy – does the firm have a marketing plan?  If so, what’s the strategy?  Are they presenting themselves as the low cost producer?  Are they the premium-priced, high quality producer?  Are they in an identified niche?  Are they in the right market segments?  How have they set up their sales organization in order to cover their identified markets?  Are there any gaps in sales coverage?  What’s their sales approach (selling on price alone or value-added consultative selling)? 

Pricing Strategy – does the market establish the price (commodity pricing) or does the firm establish price based on cost plus desired margin?  The pricing strategy goes hand-in-hand with the marketing strategy.  They must be consistent.  In addition, does the pricing strategy reflect, or cover, cost increases (or decreases) in major materials or freight costs?  It’s one thing to let the market establish the price but it is another thing to let the market ignore price increases to materials and other major inputs like steel, paper, oil, etc.

Labor – what’s going on with the company’s labor costs?  What are the trends in their labor metrics like labor cost per unit, labor cost per hour, labor cost per job or project?  What about labor efficiencies like labor hours per unit, per job, or per project?  What are sales per hours worked or production per hours worked?  What is the firm’s labor mix?  With the recent downturn in sales, has the firm downsized indirect and administrative labor along with reductions of direct labor?  What are the direct versus indirect labor costs, hours, and headcount?  Is the firm managing all labor costs to volumes or just the direct labor?

Spending – what are the firm’s overhead costs compared to budget?  Compared to standard costs?  Are volumes down but engineering is spending like drunken sailors?  Are overhead costs being managed to volume (cost per unit produced, overhead cost as a % of sales)?  Are SG&A (selling, general and administrative) costs managed to volume levels like a....

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Three Little Guppies Who Took On the Big Fish in Their Sea - Oct 26, 2010

Posted by: Nick Picciuto in Articles

I saw this article on CNN.com's small business section.  Valuable lessons can be learned from these three courageous small businesses as they chose to compete and win against the market Goliaths in their industries.

Dolls, guitars, and chips:  See how these three small companies got an edge on their giant competitors.

By Jessica Shambora, reporter

Kahn Lucas vs. American Girl


The challenge:
More than 18 million American Girl dolls have been sold since being introduced in 1986. Is there room for another "dress like your doll" company?

What they did: Kahn Lucas, a 121-year-old girls' apparel company in Lancaster, Pa., last year launched a new line called Dollie & Me, which, like American Girl, lets little girls wear outfits that match those of their dolls. But rather than trying to break into the entrenched doll market, Kahn Lucas partners with Madame Alexander, a dollmaker. Unlike American Girl, which sells only through its flagship stores and online, Kahn Lucas also taps into existing relationships with retailers like Sears (SHLD), Kohl's (KSS), and Amazon.com (AMZN). Dollie & Me dolls and clothes are also priced lower. The company expects to see 400% revenue growth for Dollie & Me this year, along with 800 new outlets.

Rudy's Music vs. Guitar Center


The challenge:
Rudy's, with two shops in New York City, faces off against Guitar Center, with 214 locations nationwide. A case study in independent-retailer survival.

What they did: Specialize! Guitar Center cuts costs by buying in bulk, but it doesn't have the cachet of Rudy's, which is part guitar shop, part landmark, thanks to clients like Lou Reed and Eric Clapton. Since opening his first store in midtown Manhattan in 1978, Buenos Aires-born Rudy Pensa has stocked high-end niche guitars and amps like Froggy Bottom and Blankenship. He also carries vintage instruments, some previously owned by famous musicians, as well as his own line of Pensa guitars, designed with Mark Knopfler of Dire Straits fame. If you buy from Rudy's, you're a customer for life, meaning special care at his repair shop, where bands like U2 and Metallica go for tune-ups.

Popchips vs. Frito-Lay


The challenge:
Frito-Lay  has nearly 60% of the potato chip market and has dominated the healthy-chip segment since introducing Baked Lays in 1996.

What they did: Popchips began its campaign to upend the snack aisle in 2007. Co-founder pals Keith Belling and Pat Turpin created a cross between a potato chip and a rice cake by, well, popping potatoes like popcorn. Because no oil is used in the popping process, Popchips have fewer calories and less than half the fat of fried potato chips. The great taste and health factor have attracted investors like actor Ashton Kutcher and turned fans into vocal evangelists. Popchips also distributes through outlets with cult followings of their own, like Jamba Juice and Whole Foods (WFMI). How's business? Popchips expects to grow another 200% this year, with sales exceeding $40 million.

Just because your business is small doesn't mean it can't be MIGHTY!  Kahn Lucas took on American Girl with value pricing and distribution thro....

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Do You Want to Make Your Annual Budget More Effective? - Oct 4, 2010

Posted by: Nick Picciuto in Articles

Do You Want to Make Your Annual Budget More Effective? 

Think SWOT and 10 Level

It’s that time of year again!  It’s time to start thinking about 2011.  Are you one of those people who cringe at the thought of the annual business planning process?  Love it or hate it, this process is a key ingredient for success.  I’d like to suggest two tools that might make your annual planning process more effective:

1.    Start with a S.W.O.T. Analysis

2.    End with a 10 Level Analysis

S.W.O.T. Analysis

All good annual plans start with some derivation of a S.W.O.T. Analysis.  What is a S.W.O.T. analysis?  It is simply a brainstorming and prioritizing of your company’s Strengths, Weaknesses, Opportunities, and Threats.  Let’s take a look at these more closely:

Strengths consist of all of the things your company does best.  Some people call these your core competencies.  These might be the things that give you a competitive advantage in your market or industry.  For a consumer products company it might be how you manage your brands.  For a manufacturer it might be your outstanding quality.  For a service organization it might be your long established relationships.  I once worked for a company whose strength was its management philosophy and corporate culture that fostered and nurtured autonomy and decisiveness in its operations.  The resulting strength was great responsiveness to the customer.  Whatever it is that your company does best, write it down.  The goal of listing out your strengths is to identify your core competencies so that your plan for next year will include strategies on how to leverage your strengths to grow sales and market sha....

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Take Care of Your Cash - Jun 29, 2010

Posted by: Nick Picciuto in Articles

In these tough economic times, in fact in all economic times, small businesses need to take care of their cash.  How do you know that your cash is taken care of?  Do you have internal controls in place to safeguard your cash?

Internal controls are the foundation of all sound businesses practices.  What are some of the internal controls that help safeguard cash?  We can characterize cash controls into the following categories: signature authority, purchasing authority, expense controls, and working capital controls (inventory controls, receivables controls, and payables controls).

Signature Authority

Who has check signing authority in your company?  Is it limited to the owners, principals, or officers of the company?  Is a counter signature required?  Is access to check stock restricted?  Is there a segregation of duties between persons responsible for running, or writing, checks and persons authorized to sign? 

Purchasing Authority

Do you require a purchase order for all purchases?  Not just materials and supplies, but purchase orders for services and outside labor as well?  If you use purchasing cards, do you establish spending limits, as well as sic code restrictions, depending on the cardholder’s position and responsibilities?  To whom have you given purchasing authority and up to what limits?  I was once affiliated with a manufacturer who had given their tooling engineers carte blanche authority to order tools, without a purchase order, via verbal authorizations.  Needless to say, the tooling expenditures were always over budget, both in usage as well as cost.  (By the way – this policy was changed within 30 days of my arrival).

Expense Controls

Do you have a budget for operating and administrative expenses?  Do you track and compare actual expenses to budget?  Does this budget flex the variable expenses (those that are directly, or indirectly, tied to sales volume) to your actual sales volume levels?  In other words, if sales volumes are off 20% do you have mechanisms in place to reduce variable expenses in proportion to the lower sales volume?  Do you monitor actual expenses to budget throughout the month or not until the books are closed?  Are your expenses budgeted by department or by key management person?  Are these people held accountable for the actual versus budget results?

Working Capital Controls

Who’s watching the inventory days on hand?  Do you have a process in place to identify, or better yet prevent, the obsolescence of inventories?  The more inventories you carry the less cash you have available for other uses.  What about your receivables?

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