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Rob Frasier
Yorba Linda, CA CFO
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Rob has over 25 years of financial and operations experience serving as CFO, Controller, V.P. of Operations and Financial Advisor for small to mid-size companies. He has extensive experience working with privately held companies facing rapid growth, expansion, restructuring and cash flow challenges.
Rob has worked in manufacturing, distribution, wholesales, retail, service, medical device, cellular, agricultural, publishing, consulting, aerospace, medical aesthetics and other specialty industries. These experiences have allowed Rob to accumulate valuable financial tools and key management practices to help business owners grow and control their company.
Business owners who have used Rob's knowledge have received the benefits of his experience by developing financial plans to determine and improve future cash flow, creating business plans to meet growth objectives, and generating timely and accurate financial information to make sound business decisions. These benefits have translated into increased profits and cash flow.
Business owners who have used Rob's knowledge have received the benefits of his experience by developing financial plans to determine and improve future cash flow, creating business plans to meet growth objectives, and generating timely and accurate financial information to make sound business decisions. These benefits have translated into increased profits and cash flow.
With his diverse experience, Rob has learned and understands that the best run and most profitable companies are the ones that have a solid planning process...taking a proactive vs. reactive approach.
Areas of Rob's expertise include:
ª Financial and strategic planning
ª Cash forecasting, financial projections and "what if" modeling
ª Timely and accurate financial statements and reports
ª Banking relations, credibility and debt restructuring
ª Costing standards and process development
ª Expense reduction and cost containment
ª Working capital improvement, i.e., inventory & accounts receivable
ª Product margin analysis and pricing
ª Key operating indicator development, review and interpretation
ª Business restructuring, turnaround and vendor relations
ª Evaluation, hiring and training of accounting staff
ª Accounting software set-up and review
ª Sounding board for CEOs and management team
Rob has always played a key role in his positions to reach company objectives. As CFO, Rob was a member of the team that successfully turned around and sold an unprofitable and under-developed company. The goals were to increase sales, generate profits, build infrastructure, strengthen the balance sheet and find a buyer. As CFO of a $50 million company, Rob created accurate financial reports and projections gaining credibility with the bank to increase the credit line by $1 million and avoid a bank workout. Serving as General Manager and Controller, Rob developed a financial reporting system and identified division and product profitability for a multi-facility manufacturer assisting it through a successful chapter 11 filing. As CFO, Rob played a pivotal role in developing a profitable business plan. With $4 million less in sales (32%), margins were increased by 12%, facilities were divested to raise cash, operating expenses were significantly reduced, and debt was lowered by $3 million. As a result, annual operating cash flow increased nearly $1 million and the company returned to profitability.
During his career, Rob has managed accounting, IT, HR, manufacturing, warehousing, distribution, engineering, inventory and customer service departments. Rob brings passion, energy and enthusiasm to businesses. He is a problem solver and a communicator at all levels of the business. Rob is equally effective working hands on with the staff or strategically with the owners.
Rob also possesses broad-based business experiences: launch of new product lines, setting up international distribution facility, selling operating facilities, identifying and negotiating supplier contracts, chapter 11 processes and reporting, and raising private equity, to name a few.
Rob attended California State University, Los Angeles, where he majored in accounting and finance. Rob lives in North Orange County with his wife and two daughters. He enjoys skiing, biking and water sports.
Contact Robert Frasier
About Robert Frasier
Universities:
Organizations:
California State University Los Angeles
Organizations:
Financial Executives Networking Group
Commercial Finance of California
Santa Ana Chamber of Commerce
Irvine Chamber of Commerce
Orange County Modelers Association
Blogs by Robert Frasier
Testimonials
- Bill Maya, CEO, Advanced Spine / Solana Medspa's, Inc.
- Robert Veyna, President, Orange County Nursery, Inc.
- Rick Dominge, General Manager, OCN
- Bob Sands, CEO, Bordier's, Inc.
- William Rowe, Owner, WCR Consulting
- Fred Rogers, CEO, SUTI, Inc.
- Robert Groot, President, El Modeno, Inc.
- Dean Chase, Owner, Nytech Corporation
- John Howerton, CEO, Howerton, Inc.
- Todd Sobol, President, Thermal Flex, Inc.
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