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Live From Radio City All About B2B CFO

Nov 07, 2008


Listen to two excerpts from a recent radio broadcast by Paul Shackford, a B2B CFO partner who speaks about the B2B CFO model:

Part 1

1. What does B2B CFO®  do?

2. How does a CFO differ from a CPA?

3. How can B2B CFO® help with company funding?

4. How does an owner focus on their business?

5. What is the process for hiring aB2B CFO®?

Part 2

1. How does it work?

2. How much time do you spend each month with a company?

3. What happens when sales increase but cash goes down?

4. When should you bring in aB2B CFO®?

More from David Kirkup…

About the Author

David has over two and a half decades of business experience and is a proven financial management expert. Working in Europe and the USA, David has served as Divisional CFO at a number of Fortune 500 corporations: including Reuters, Marsh & McClennan, Zurich Insurance and ADP as well as numerous small and mid size companies. As part owner of a small software company, he was heavily involved in the marketing efforts and ultimate sale of the company. As CFO with a national PEO firm he dealt with the credit and financial issues facing hundreds of small business clients. David also spent 5 years in Bermuda managing captive insurance companies.

View David’s Personal Website


A collection of books from B2B CFO® to help any business succeed. Read the first chapter from books, including the Wall Street Journal’s book, for free.

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