Recently I read “Why a Good Script Is Like a Thong Bikini” by Katie Welch, an article in the Wall Street Journal. In it she says that screenwriting is like a thong bikini because it has to cover a lot of ground with as few words as possible.

If screenplays are the thong bikini of writing, then a Strategic Plan is the thong bikini of the business world. It should clearly state the purpose and direction of the company in as few words as possible so that it can be easily communicated. Too many words, especially jargon, make the plan hard to describe to those who need to implement it.

A Business Plan is like a thong bikini because the process of developing it exposes the areas of the company that need work. Just like there are some body types that shouldn’t wear thongs, some company’s need to look at themselves and see if
they are flabby in important areas. The company needs to have the plan available so it can track its fitness as it approaches its goals. Just as important, it needs to keep trying it on so as to expose and address any lack of fitness that may develop.

A Business Plan is like a thong bikini because it provides an objective view of success. Everyone can easily see when the bikini fits and when it doesn’t. A poorly tailored thong doesn’t fit, just like a poorly tailored strategy worn’t fit the capabilities of the company. Everyone can tell if the company is following their stated goals, or drifting off into the cream pies. If it is shared with the outside world, you need to be sure the plan, like a thong, covers the key areas of the company’s performance and keeps sensitive data private.

So why is a Business Plan like a thong bikini? Because it is clearly written and as small as possible to address the goals of the company. It should expose and address the weaknesses of the company and provide objective goals to measure improvement.
It should provide an objective view of success so everyone can see the company is meeting its goals. But most importantly, it is something that must be tried on over and over again – if styles (or strategies) change, you have to be able to adjust your plan.