B2B CFO Surpasses 200 CFO Partners

Dec 08, 2011



B2B CFO Appoints Joseph C. Worth to Vice President of Operations and Expands In-House Digital Media Team 


Phoenix, Ariz.,  November 1, 2011     B2B CFO’s record growth is pushing the firm to become the world’s largest CFO services firm with more than 200 Partners across 39 states and more than 800 clients across North America.  B2B CFO surpassed the 200 Partner mark in September of 2011. Corresponding with the pace of the growth, the company today announced the appointment of Joseph C. Worth to Vice President of Operations.


Jerry L. Mills, Founder and Chief Executive Officer of B2B CFO said: “We have entered a very exciting time for B2B CFO.  As we further drive our expansion and growth, we must focus on streamlining our operations and ensuring the consistency of our brand and value proposition.  Great people have always been the key to our success and I am so pleased to have Joe Worth join our executive ranks.  His leadership skills, deep roots in service, sales and the financial industry will be an invaluable asset in our future growth.”


“There are tremendous opportunities ahead for B2B CFO,” Mr. Worth said. “I look forward to further elevating the success of our firm by focusing on the individual development of each one of our Partners and supporting their accomplishments and growth.”  


Mr. Worth, who lives in Wall, NJ, first joined B2B CFO as Partner in 2007.  In 2008, Jerry Mills turned to Mr. Worth to help create a custom sales training program for B2B CFO’s Partners.   Since then, Mr. Worth has been leading the sales training for B2B CFO, allowing him to not only get to know all the Partners that join the firm, but also to continually work to improve the process and fill any gaps.  Mr. Worth was instrumental in launching a new coaching program in 2011 that will further enhance the resources available to the firm’s partners.


Making him extremely effective in this endeavor is his unique and diverse background.  Mr. Worth has 30 years of financial and general management and transaction experience in many industries.  Prior to joining B2B CFO he has been the full-time CFO of one mid-sized publicly-held company and four privately-held companies. Earlier in his career, Mr. Worth was the President of a "rust belt" manufacturing company, the Sales Manager and Marketing Manager of a high-tech equipment manufacturer, a financial consultant, and even a computer programmer and a naval officer. His broad experience helped to build his generalist approach to companies and problems.  


Mr. Worth earned his undergraduate degree from Harvard College on a Navy ROTC scholarship and his MBA from Harvard Business School. After serving in the Navy and Navy Reserve, he retired as a Captain with 23 years of total service, including a combat tour in Vietnam. When not working, Mr. Worth is an accomplished sailor and navigator. He has sailed halfway around the world including passages of the Indian Ocean, Red Sea, Suez Canal and Atlantic Ocean. 

Streamlining the training and coaching processes for B2B CFO Partners will be Mr. Worth’s first order of business.  He will also be tasked with forming strategic partnerships and business alliances for the company.  Mr. Worth’s new role complements the work that B2B CFO is already doing to leverage and implement emerging technologies across its operations.  In 2010, B2B CFO created an in-house digital media team under the direction of Danny Stansfield to take the firm’s interactive marketing and digital presence to the next level.   In his position as Director of Emerging Media, Danny Stansfield expanded the team in 2011 by adding Andrew Freeman as Interactive Marketing Manager and Dale Mills as Assistant Director of Social Media.   To support the growth, B2B CFO also added Brenda Hildebrand as Executive Assistant to the CEO and Marie Hollingshead as Office Assistant.      

“2011 has been a huge year for us,” added Mr. Mills. “Not only did we surpass the goal of 200 Partners - which puts us in the forefront of our industry, we also created six full time in-house positions within the company, expanded our leadership team and we were recognized with top national honors for our continued growth and contributions to the economy.”  


B2B CFO’s success echo loudly in the national accolades received this year.  The company made the prestigious Inc. 5000 list for two consecutive years as well as the ACE Corporate Growth Awards, which recognizes top 25 most successful and fastest growing private companies in Arizona.   B2B CFO was also named as the Free Enterprise Honoree by the US Chamber of Commerce and Jerry L. Mills was recognized as one of the top 100 Small Business Influencers in North America.  


“I’ve often said that we are an overnight success that’s been 25 years in the making,” said Mr. Mills.  “But my vision for the company has always been ambitious and we will continue to see further growth each year ahead.” 


Mr. Mills founded the company in Phoenix, Ariz. in 1987.  He established the company with a determined philosophy to put integrity, ethics, and the needs of small businesses above all.


The philosophy proved to be successful and by the 1990s, the firm expanded presence into the southwest. In early 2005 the company had gained national prominence following expansions in its service portfolio and geographic coverage.  In 2008, B2B CFO first moved into an aggressive growth period doubling the number of partners and increasing revenue by 70 percent.  The company has maintained that fast growth momentum and is on set trajectory to continue that growth in the years ahead.


As of November  2011, B2B CFO has grown to 210 CFO partners in 40 states with nearly 6,000 years of cumulative experience.   Each Partner is a seasoned financial executive who serves as a part time CFO to growing businesses on as-needed basis.   Approximately 80% of the Partners have a background that includes senior executive positions at the Big Four, and all of the Partners have held high level executive finance positions in various industries in corporate America. Together, B2B CFO Partners work with more than 800 businesses in the nation with combined annual sales of more than $4 Billion.   

More from Jerry L. Mills…

About the Author

Jerry L. Mills founded this company in 1987. He is the pioneer of this industry.

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