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Cost Control And Increased Market Reach

Jan 30, 2010

Dave was instrumental in helping us with ideas on how to control costs and increase market reach without increasing investment. His insight into the financials was extremely helpful in identifying spending gaps, ROI, and future investment optimization. Moreover, his grasp of the business, his demeanor and his candor made him even more of an asset to our division. It was truly a pleasure working with him. With Dave’s help, we were able to easily identify non-strategic spending and reallocate those dollars to higher revenue generating programs. I would highly recommend Dave to anyone looking to improve their bottom line

Mark Johnston, Director, Software Channels, Hewlett-Packard

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About the Author

David has over two and a half decades of business experience and is a proven financial management expert. Working in Europe and the USA, David has served as Divisional CFO at a number of Fortune 500 corporations: including Reuters, Marsh & McClennan, Zurich Insurance and ADP as well as numerous small and mid size companies. As part owner of a small software company, he was heavily involved in the marketing efforts and ultimate sale of the company. As CFO with a national PEO firm he dealt with the credit and financial issues facing hundreds of small business clients. David also spent 5 years in Bermuda managing captive insurance companies.

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