What does a B2B CFO do?

Dec 07, 2012

So what does a B2B CFO® do?  A B2B CFO® is a highly experienced financial executive, someone who can help drive your business to greater profitability and a higher value - using a variety of techniques and analysis to forecast and shape your financial path.  A B2B CFO® focuses on a number of critical areas:

-          Cash Flow Management and  Financial Reporting

-          Accounting and IT Systems Management

-          Planning – Strategic and Financial

-          External Relations – with Banks, CPA, Legal, Insurance

-          Cost and Profit Analysis

If you don’t have timely financials you trust – how can you begin to manage your business? It’s not just that your financials may not tell you much. Often they are telling you the wrong things. Failure to fully understand a company’s financials is one of the top 3 causes of small business failure.

B2B CFO® offers seasoned, highly experienced part-time CFOs, so there’s no excuse to run your company with blinders on. In a sea of economic red ink, many of B2B CFO®’s clients continue to add employees and grow sales, while having access to lines of credit, and developing company value. Here’s a check list to help you find a trusted CFO partner:

Technician: A professional accounting designation (ACMA, CPA) or demonstrated expertise is a great foundation. Your part-time CFO has to have the accounting, process and tax knowledge needed to steer a company’s finances.

Fund Raiser: A good part-time CFO not only runs the process for fundraising, but should also bring financing into the company. They will have a track record of originating and closing deals and should have a list of potential financing sources that are eager to take a call.

Sales Closer: Your part-time CFO can be a key member of your sales team, available to help negotiate and close sales. The CFO can be actively involved in managing and optimizing your sales pipeline and should be capable of being deeply engaged in sales.

Operator: Your part-time CFO should take a leading role in bringing operational quality into your company. That means installing just the right amount of process, reporting and structure. Not so much that it slows you down, but enough so that you smoothly run and grow the machine.

Lawyer: It will be a long time before you need your own in-house counsel and you don’t want to go to your outside law firm every time you get a maintenance contract to sign. So, choose a part-time CFO who can review legal documents.

IT: You don’t want your part-time CFO installing Outlook upgrades, but you do want someone who’s savvy enough in information technology to take the lead in driving your IT strategy.

Cheapskate: This isn’t usually a problem with CFOs but you want someone who can stretch your dollars by knowing where to cut expenses without harming your business.

Consigliere: Your part-time CFO should be a trusted advisor. Running a company can be lonely. Your CFO can be a key, objective source of advice and counsel as you make the big and the small decisions.

As you probably noticed, only one of these points (the 1st one) actually deals with accounting. Despite their accounting beginnings, the best part time CFOs go far beyond this foundation. They are capable of adding value to every aspect of the business. Judge yours accordingly and make sure you have a high impact B2B CFO® on the team. Call David Kirkup at 404 348 0326 to learn how a part-time CFO can help your company.


A collection of books from B2B CFO® to help any business succeed. Read the first chapter from books, including the Wall Street Journal’s book, for free.