{"id":48,"date":"2020-02-22T18:52:48","date_gmt":"2020-02-22T18:52:48","guid":{"rendered":"https:\/\/www.b2bcfo.com\/cathy-schatzle\/?page_id=48"},"modified":"2021-09-14T22:40:42","modified_gmt":"2021-09-14T22:40:42","slug":"about","status":"publish","type":"page","link":"https:\/\/www.b2bcfo.com\/cathy-schatzle\/","title":{"rendered":"About"},"content":{"rendered":"<h1>\n\t\t \n\t<\/h1>\n\t<p>Strategic Advisor to Founders, Owners & Boards\u2014Cathy Peyton Schatzle is a strategic advisor who works alongside founders, business owners, and boards to improve performance, reduce complexity, and build companies that are both easier to run and more valuable over time. With more than 30 years of experience as a CFO, CEO, and Managing Partner, Cathy brings a practical, hands-on approach grounded in real operating experience. She has worked with privately held companies across a range of industries, helping leadership teams make better decisions, strengthen operations, and move their businesses forward with greater clarity and confidence...         <div class=\"rmwr-wrapper\" \n             data-id=\"rmwr-6a007fd40ed5e\"\n             data-mode=\"normal\"\n             data-animation=\"fade\"\n             data-duration=\"300\"\n             data-smooth-scroll=\"true\"\n             data-scroll-offset=\"0\">\n            <button \n                type=\"button\"\n                class=\"read-link\" \n                id=\"readlinkrmwr-6a007fd40ed5e\"\n                data-open-text=\"SEE MORE\"\n                data-close-text=\"SEE LESS\"\n                aria-expanded=\"false\"\n                aria-controls=\"readrmwr-6a007fd40ed5e\"\n                aria-label=\"SEE MORE\"\n            >\n                <span class=\"rmwr-text\">SEE MORE<\/span>\n            <\/button>\n            <div \n                class=\"read_div\" \n                id=\"readrmwr-6a007fd40ed5e\"\n                aria-hidden=\"true\"\n                data-animation=\"fade\"\n                data-duration=\"300\"\n                style=\"display: none;\"\n            >\n                <\/p>\n<p>Cathy primarily works with founder-led and small to mid-sized businesses, as well as boards and ownership groups, who have reached a point where the business is growing\u2014but becoming more complex to manage.<\/p>\n<p><strong>She is often engaged when:<\/strong><\/p>\n<ul>\n<li> Growth is occurring, but feels harder than it should\n<li> Financial information exists, but is not driving clear decisions\n<li> Leadership teams are capable, but not fully aligned\n<li> The owner is carrying too much of the business\n<li> There is a desire to scale, bring on investors, or prepare for a future exit, but no clear path forward\n<\/ul>\n<p>Cathy helps address these challenges by bringing clarity to the numbers, alignment to the team, and structure to execution\u2014so the business can perform more consistently and with less friction.<br \/>\nHer work focuses on improving how the business operates today while also strengthening what it will be worth in the future. This includes increasing profitability, improving cash flow, reducing operational risk, and building a more scalable and transferable organization.<\/p>\n<p><strong>Throughout her career, Cathy has delivered measurable results, including:<\/strong><\/p>\n<ul>\n<li> Increasing revenue by 300% through expansion within existing client relationships\n<li> Driving multi-million dollar cost savings through improved structure and accountability\n<li> Transforming businesses into more consistent, year-round revenue models with strong retention\n<\/ul>\n<p>Cathy is known for her collaborative, people-centered approach. She works closely with leadership teams as a trusted thinking partner\u2014someone who listens carefully, understands the realities of the business, and helps leaders move forward with clarity and confidence.<\/p>\n<p>What distinguishes Cathy is her ability to quickly understand both the numbers and the dynamics behind them\u2014bringing clarity, alignment, and practical next steps that leaders can act on immediately.<\/p>\n<hr \/>\n<p><strong>Who She Works With? Cathy partners with:<\/strong><\/p>\n<ul>\n<li> Founder-led businesses looking to scale without increasing complexity or dependence on the owner\n<li> Small to mid-sized companies experiencing growth challenges, operational friction, or inconsistent performance\n<li> Boards and ownership groups seeking greater visibility, alignment, and accountability\n<li> Organizations preparing for growth, investment, or exit, and wanting to build value intentionally\n<\/ul>\n<hr \/>\n<p><strong>When to Engage Cathy<\/strong><\/p>\n<p>Clients typically engage Cathy when they know the business can perform at a higher level and want help getting there. This often includes situations where:<\/p>\n<ul>\n<li> Growth is becoming more difficult than expected\n<li> Decision-making lacks clarity or confidence\n<li> Leadership alignment needs strengthening\n<li> Operational complexity is limiting performance\n<li> Profitability, cash flow, or scalability need improvement\n<li> Future plans\u2014such as scaling, recapitalization, or exit\u2014require better preparation\n<\/ul>\n<hr \/>\n<p>Cathy works side-by-side with owners and leadership teams to bring clarity to the business, improve performance, and build companies that are stronger, more valuable, and better prepared for what's next.<\/p>\n<p>Cathy helps business owners build companies that run better today\u2014and are worth more tomorrow.<\/p>\n            <\/div>\n        <\/div>\n        \n\t<p><\/p>\n<h3>\n\t\tI Promise\n\t<\/h3>\n\t\n<h3>\n\t\tThe Plan\n\t<\/h3>\n\t\n<h3>\n\t\tWhat Happens if We Don&#8217;t Move Forward?\n\t<\/h3>\n\t\n<h2>\n\t\tGet Started With \n\t<\/h2>\n\t<p>Get Your own complimentary* Discovery Analysis\u2122 from B2B CFO<sup>\u00ae<\/sup><\/p>\n                <form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_1' id='gform_1'  action='\/templatesite\/?fl_builder#gf_1' >\n                        <ul id='gform_fields_1' class='gform_fields top_label form_sublabel_below description_below'><li id=\"field_1_1\" ><label class='gfield_label' for='input_1_1' >Name<\/label><input name='input_1' id='input_1_1' type='text' value='' class='large'   tabindex='100' placeholder='Name'  aria-invalid=\"false\"   \/> <\/li><li id=\"field_1_2\" ><label class='gfield_label' for='input_1_2' >Email<\/label>\n                            <input name='input_2' id='input_1_2' type='text' value='' class='large' tabindex='101'  placeholder='Email'  aria-invalid=\"false\"  \/>\n                        <\/li><li id=\"field_1_3\" ><label class='gfield_label' for='input_1_3' >Phone<\/label><input name='input_3' id='input_1_3' type='text' value='' class='large' tabindex='102' placeholder='Phone'  aria-invalid=\"false\"   \/><\/li><li id=\"field_1_4\" ><label class='gfield_label' for='input_1_4' >Position in Company<\/label><input name='input_4' id='input_1_4' type='text' value='' class='large'   tabindex='103' placeholder='Position in Company'  aria-invalid=\"false\"   \/> <\/li><li id=\"field_1_5\" ><label class='gfield_label' for='input_1_5' >Gross Revenue<\/label><input name='input_5' id='input_1_5' type='text' value='' class='large'   tabindex='104' placeholder='Gross Revenue'  aria-invalid=\"false\"   \/> <\/li><li id=\"field_1_6\" ><label class='gfield_label' for='input_1_6' >Zip Code<\/label><input name='input_6' id='input_1_6' type='text' value='' class='large'   tabindex='105' placeholder='Zip Code'  aria-invalid=\"false\"   \/> <\/li><li id=\"field_1_7\" ><label class='gfield_label' for='input_1_7' >CAPTCHA<\/label><\/li><\/ul>\n         <input type='submit' id='gform_submit_button_1' class='gform_button button' value='Submit' tabindex='107' onclick='if(window[\"gf_submitting_1\"]){return false;}  window[\"gf_submitting_1\"]=true;  ' onkeypress='if( event.keyCode == 13 ){ if(window[\"gf_submitting_1\"]){return false;} window[\"gf_submitting_1\"]=true;  jQuery(\"#gform_1\").trigger(\"submit\",[true]); }' \/> <input type='hidden' name='gform_ajax' value='form_id=1&amp;title=&amp;description=&amp;tabindex=100' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_1' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_1' value='WyJbXSIsIjQxYzgwZDU5Zjc1NDBhOTVhNDRmZWMzYjg1MDBjZTA3Il0=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_target_page_number_1' id='gform_target_page_number_1' value='0' \/>\n            <input type='hidden' class='gform_hidden' name='gform_source_page_number_1' id='gform_source_page_number_1' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n                        <input type=\"hidden\" id=\"ct_checkjs_bf8229696f7a3bb4700cfddef19fa23f\" name=\"ct_checkjs\" value=\"0\" \/><\/form>\n                <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_1' id='gform_ajax_frame_1' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'><\/iframe>\n\t<p>*Complimentary for qualified business owners<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I Promise The Plan What Happens if We Don&#8217;t Move Forward? Get Started With Get Your own complimentary* Discovery Analysis\u2122 from B2B CFO\u00ae Name Email Phone Position in Company Gross Revenue Zip Code CAPTCHA *Complimentary for qualified business owners<\/p>\n","protected":false},"author":195,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","cybocfi_hide_featured_image":"","footnotes":""},"expertselect":[],"class_list":["post-48","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About - Cathy Schatzle<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.b2bcfo.com\/cathy-schatzle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About - Cathy Schatzle\" \/>\n<meta property=\"og:description\" content=\"I Promise The Plan What Happens if We Don&#8217;t Move Forward? 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