{"id":367,"date":"2020-03-19T15:06:48","date_gmt":"2020-03-19T15:06:48","guid":{"rendered":"https:\/\/www.b2bcfo.com\/jerry-mills\/?p=367"},"modified":"2023-04-18T21:17:06","modified_gmt":"2023-04-18T21:17:06","slug":"b2b-cfo-featured-wsj","status":"publish","type":"post","link":"https:\/\/www.b2bcfo.com\/jerry-mills\/b2bcfo-featured-in-wsj\/","title":{"rendered":"B2B CFO Featured In WSJ&#8217;s Complete Small Business Guidebook"},"content":{"rendered":"<p style=\"text-align: center;\"><em>B2B CFO, the only CFO services firm featured in the book, quoted in Chapter 9 \u201cHandling Your Company\u2019s Finances\u201d<\/em><\/p>\n<p>Phoenix, Ariz. (BUSINESS WIRE) DATE\u2014The Wall Street Journal\u2019s Complete Small Business Guidebook, published on Dec. 29th 2009 by Random House is quickly climbing the charts of most popular reads. B2B CFO, the nation\u2019s largest CFO firm that exclusively services the needs of small and mid-size businesses, was featured along with other leading national resources in the 258-page book.<\/p>\n<p>Author Colleen DeBaise, who currently serves as small business editor at The Wall Street Journal, turned to B2B CFO for insight on cash flow strategy for her chapter on \u201cHandling Your Company\u2019s Finances.\u201d In this chapter, DeBaise discussed cash flow projections and operational finances and included a sample chart frequently used by B2B CFO Partners that outlines how to prepare and what to do to survive budget deficits.<\/p>\n<p>DeBaise pulled from key experts in the nation to bring together best practices when starting a small business. \u201cFrom writing business plans to creating exit strategies, we pulled advice from key experts to bring our readers a comprehensive resource,\u201d said DeBaise.<\/p>\n<p>\u201cBeing included in this high-profile resource for entrepreneurs was a great way to round up 2009 for our firm,\u201d said Jerry L. Mills. In January 2010, B2B CFO has grown to 146 Partners across 39 states. Each Partner is a seasoned financial executive who serves as CFO to growing businesses on as-needed basis. Together, B2B CFO Partners work with more than 500 businesses in the nation with combined annual sales of more than $5 billion. Now in its 22nd year, B2B CFO has experienced steady growth and emerged as the leading resource providing CFO solutions to small and mid-market companies.<\/p>\n<p>Serving as CFOs to hundreds of clients, the B2B CFO Partners know first-hand the challenges that business owners face when it comes to operational finances.<\/p>\n<p>\u201cSmall and mid-size business owners regularly turn to B2B CFO\u2019s Partners for advice on finance and cash flow,\u201d Mills said. \u201cCash is the bloodline of a business, and having a firm grip on your company\u2019s finances is the key to growth.\u201d<\/p>\n<p>Mills and many of the B2B CFO Partners regularly dedicate time to educate business owners on financial matters. Mills is a frequent speaker and contributor and has been featured on many national media networks including FOX Business, Fortune Small Business, Smart Money and many others. Mills is also the author of The Danger Zone &#8211; Lost in the Growth Transition, and Avoiding The Danger Zone \u2013 Business Illusions, both business non-fiction books that help entrepreneurs understand and build a strong financial strategy.<\/p>\n<p>\u201cWe\u2019re excited to be featured in the Wall Street Journal\u2019s Complete Small Business Handbook and to continue helping entrepreneurs turn their dreams into sustainable, growth-oriented companies,\u201d added Mills.<\/p>\n<p><em>The Wall Street Journal\u2019s Complete Small Business Guidebook is listed at $15 and is available online at www.amazon.com. It is also available as an eBook, formatted for mobile devices.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B2B CFO, the only CFO services firm featured in the book, quoted in Chapter 9 \u201cHandling Your Company\u2019s Finances\u201d Phoenix, Ariz. (BUSINESS WIRE) DATE\u2014The Wall Street Journal\u2019s Complete Small Business Guidebook, published on Dec. 29th 2009 by Random House is quickly climbing the charts of most popular reads. B2B CFO, the nation\u2019s largest CFO firm&hellip;<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-367","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B CFO Featured In WSJ&#039;s Complete Small Business Guidebook - Jerry Mills<\/title>\n<meta name=\"description\" content=\"We\u2019re excited to be featured in the Wall Street Journal\u2019s Complete Small Business Handbook and to continue helping entrepreneurs turn their dreams into sustainable companies\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.b2bcfo.com\/jerry-mills\/b2bcfo-featured-in-wsj\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B CFO Featured In WSJ&#039;s Complete Small Business Guidebook - 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