{"id":48,"date":"2020-02-22T18:52:48","date_gmt":"2020-02-22T18:52:48","guid":{"rendered":"https:\/\/www.b2bcfo.com\/martin-mercer\/?page_id=48"},"modified":"2021-07-01T16:26:20","modified_gmt":"2021-07-01T16:26:20","slug":"about","status":"publish","type":"page","link":"https:\/\/www.b2bcfo.com\/marty-mercer\/","title":{"rendered":"About"},"content":{"rendered":"\r\n<h1> <\/h1>\r\n<p>Marty is a Certified Public Accountant and an Attorney with over 25 years of experience in business management, financial planning, information technology, and software development. Marty comes from a 'Big 4' accounting background and has accumulated a breadth of experience leading and managing the fiscal, operational, and technological functions of companies whose industries include real estate, software development, e-commerce, law, tax, insurance, and public accounting. His expertise includes finance and accounting, legal\/contract negotiations, e-business, e-commerce, strategic marketing, new product development, organizational development, and IT integration project development. Additionally, for over 20 years Marty has taught accounting theory, auditing, business law, and computer science to college students and CPA candidates...         <div class=\"rmwr-wrapper\" \n             data-id=\"rmwr-69dd0784db675\"\n             data-mode=\"normal\"\n             data-animation=\"fade\"\n             data-duration=\"300\"\n             data-smooth-scroll=\"true\"\n             data-scroll-offset=\"0\">\n            <button \n                type=\"button\"\n                class=\"read-link\" \n                id=\"readlinkrmwr-69dd0784db675\"\n                data-open-text=\"SEE MORE\"\n                data-close-text=\"SEE LESS\"\n                aria-expanded=\"false\"\n                aria-controls=\"readrmwr-69dd0784db675\"\n                aria-label=\"SEE MORE\"\n            >\n                <span class=\"rmwr-text\">SEE MORE<\/span>\n            <\/button>\n            <div \n                class=\"read_div\" \n                id=\"readrmwr-69dd0784db675\"\n                aria-hidden=\"true\"\n                data-animation=\"fade\"\n                data-duration=\"300\"\n                style=\"display: none;\"\n            >\n                <\/p>\n<p>Marty can contribute to your organization by bringing leadership; integrity; a strong work ethic; and seasoned experience in the accounting, legal and information technology disciplines required in today's business environment. His accomplishments include running the day-to-day financial operations of a software development company; design, development and implementation of the office automation of 155 real estate sales offices nationwide; numerous implementations of accounting\/tax software applications; and design, development and implementation of proprietary enterprise applications. Marty's information technology experience spans implementation of all IT solutions including proprietary enterprise software, accounting systems, firewall, anti-virus, anti-spam, e-commerce (both business-to-consumer and business-to-business) webstores, facilities management, power, backup, and disaster recovery solutions.<\/p>\n<p>In addition to being a CPA and an attorney, Marty is a Certified Fraud Examiner (CFE) and a Forensic CPA. His experience includes providing forensic accounting services to attorneys involved in business litigation, and served as Vice President of Financial Fraud Investigations during the Savings &amp; Loan meltdown in the 1990s. Specifically, Marty has directed and coordinated financial and computer fraud investigations involving white-collar crime and financial institution losses.<\/p>\n<p>Marty graduated with honors from the University of California, Los Angeles (UCLA) with a bachelor's degree in economics and accounting in 1978. He received his Juris Doctorate from the University of the Pacific, McGeorge School of Law in Sacramento, California in 1981. He has been a licensed Certified Public Accountant and Attorney since 1981 and comes from a 'Big 4' accounting background.<\/p>\n<p>Marty's life is centered around his three grown children, Sarah, Christopher and Stephen, who all participate as a family with Marty as members of the National Ski Patrol in the winter; and vacation together at various surfing locations in the summer.<\/p>\n            <\/div>\n        <\/div>\n        \r\n<h3>Organization<\/h3>\r\n<p><img decoding=\"async\" src=\"https:\/\/www.b2bcfo.com\/templatesite\/wp-content\/uploads\/sites\/2\/2020\/04\/2020mom.jpg\" \/><\/p>\r\n<h3>Organization<\/h3>\r\n<p><img decoding=\"async\" src=\"https:\/\/www.b2bcfo.com\/templatesite\/wp-content\/uploads\/sites\/2\/2020\/03\/Alamitos-Bay-Yacht-Club.jpg\" \/><\/p>\r\n<h3>I Promise<\/h3>\r\n\r\n<h3>The Plan<\/h3>\r\n\r\n<h3>What Happens if We Don&#8217;t Move Forward?<\/h3>\r\n\r\n<h2>Get Started With <\/h2>\r\n<p>Get Your own complimentary* Discovery Analysis\u2122 from B2B CFO<sup>\u00ae<\/sup><\/p>\r\n<script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 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