Jim Hoggatt

Phoenix, AZ CFO

39 Years of Experience

(480) 447-2204

Jim brings more than 30 years of diverse financial and operational experience; from large public companies to closely-held small and medium size entities where he served as CFO, CEO, Vice-President or consultant. Jim is based both in Phoenix and Kansas City. Click here for more information and videos.

His background includes:

  • Audit Manager with PriceWaterhouseCoopers (PwC), one of the Big Four public accounting firms. In his seven years as an auditor, Jim provided key client services in industries that include construction, real estate, engineering, mining, high tech manufacturing, and small business services.
  • VP and CFO for Apollo Group (parent company of the University of Phoenix, WIU and IPD, an educational consulting subsidiary). In his 12 years at Apollo, Jim was a key part of the executive team which grew the company from 10 locations to over 55 locations. Jim led the team that took Apollo public through a highly successful IPO in 1994, and raised addition capital through subsequent secondary offerings.
  • Owner and CEO of two successful startup companies: 1) a publishing/retailing company with sales channels in the USA, Canada, Europe & Japan, and 2) a real estate development & construction company (2000 to 2005).
  • Interim CFO and CFO, VP-Finance and Information Technologies for two medium size organizations from 2012-2013.
  • Partner with B2B CFO (2014 to Present)

SMB Credentials

In recent years, Jim has worked for small and midsize businesses (ranging in size from well-funded startups to over $100 million in revenues) to help them improve cash flow and operating income, restructure their operations, and re-engineer key processes. Jim has helped these organizations refinance and/or obtain long-term financing, establish leasing and business lines of credit, implement process improvements, implement new operational and accounting software, improve timing and accuracy of month-end end and year-end closings, and improve relationship with boards, audit committees, external auditors, bankers and other key stakeholders. Jim is highly experienced with accounting and internal controls in diverse and complex regulatory environments in both the private and not-for-profit sectors.

Individual Assets

Jim has a passion for integrity, process improvement, customer service and teamwork. He has worked as the CFO for a publicly-held company that was, at the time, on Fortune's List of the 100 Fastest Growing Companies. He has helped many small, medium and large companies as an audit manager for PwC. Jim also has worked in leadership roles in the startup, operations, marketing, product development and sales for two Arizona-based businesses where he served as owner and CEO. Jim is a CPA in the State of Arizona, and a member of the American Institute of Certified Public Accountants. Jim's experience with accounting software, ranging from large ERP systems (e.g. Microsoft Dynamics GP and Oracle Financials) to small business software such as QuickBooks Pro & QuickBooks Enterprise, Hubdoc, Bill.com, Tally & Expensify. Jim has expertise with e-commerce software including Channel Advisor, Stitch Labs, SPS Commerce and related integrations to sales channels such as Amazon, Wal-Mart and Jet.com. Jim has successfully overseen/completed ERP and other software migration projects in a variety of industries.

Case Study

During 2013, Jim served as the CFO, VP-Finance and IT for an organization that is headquartered in Phoenix, and has six regional offices throughout Arizona. During that year, he negotiated the refinancing of the company's $2.5 million tax-free bond, secured an additional $2 million in lease line commitments in addition to the Company's line of credit, successfully implemented a document management system for the corporate accounts payable department, and successfully implemented an organization-wide cloud-based expense and mileage reimbursement system. Under Jim's leadership, significant improvements were made to the accuracy and timeliness of interim and year-end financial reports, substantial collections were made on long past-due accounts receivable, and the annual audit was completed in record time with no audit exceptions. Significant improvements were also made in the areas of risk management, training, forecasting, cash flow management and budgeting.

Personal and Life Information

Jim has lived in the Phoenix area almost his entire life. Jim and his wife Sue have been married for 35+ years and both are active in their church and community. Jim has held positions of leadership at his church and served in the past as board member, Trustee and Treasurer for various not-for-profits. Their daughter, Lindsay, lives with her husband in Kansas City, MO where she gives voice lessons and performs in various operas and theatre performances. Lindsay has a music degree from Harding University and a Masters in Music in Vocal Performance from the University of Missouri-Kansas City. Their son, Darren, lives in Phoenix with his wife, Heidi. Darren works as a full-time CFO and has an accounting degree from Harding University and an MBA from the University of Phoenix.

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About Jim Hoggatt

Personal Website:


Abilene Christian University, Texas. BSBA in Accounting.

Certificates & Licenses:

CPA, State of Arizona


American Institute of Certified Public Accountants

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