Peter Eaton

Edina, MN CFO

37 Years of Experience

Peter is a trusted executive and business partner with more than 30 years of relevant experience. He is respected for his business skills, insight, objectivity, honesty, and integrity. By using his knowledge and experience, Peter helps mid-market companies realize the benefits and contributions of a CFO without having one on staff. His experience is in business management and leadership and financial services. Business sectors he has served include manufacturing, medical products, telecommunications, hospitality, real estate, and technology, among others. Peter's focus is to assist the owners of businesses with revenues ranging from $3 million to $250 to maximize overall value and assist them through the transition process.

Peter understands the importance of integrating operational and financial processes to improve efficiencies, communication, and profitability and ultimately overall value. With that experience in mind, he helps business owners and their employees understand the key value drivers and success factors necessary to achieve the overall vision. Peter has extensive experience developing and executing plans to increase revenue and overall profitability.

Peter's diverse industry experience allows him to quickly analyze all aspects of the business to identify opportunities and develop appropriate solutions. He is adept at strategic business planning, the establishment of operational/financial controls, transaction structuring, systems integration, human resources, and risk management. Peter has years of expertise in developing financial forecasts that have been used to raise capital and support business plans. He also has experience dealing with companies that have run into financial challenges, identifying and then correcting ineffective business practices.

Peter's area of expertise and skills include the following applications:

  • Developing long-range business plans, annual operating budgets, and cash flow forecasts.
  • Valuing the financial and operational merits of business acquisitions.
  • Negotiating and closing loans and credit lines to improve cash availability and liquidity to growth.
  • Implementing comprehensive expense budgeting and sales forecasting systems.
  • Developing systems, policies, and procedures to manage inventories and increase inventory turnover.
  • Evaluating work flows to identify labor and operational savings without compromising financial results.
  • Managing working capital through improved collections and inventory management resulting in increased cash flow to fund growth.
  • Implementing and converting accounting software to improve timely operational reporting and efficiency.
  • Managing sales tax, insurance, and external financial audits for timely results and reduced expenses.
  • Training staff on operating system applications and reporting to increase marketing activity effectiveness while improving operational profitability.
  • Managing key vendor relationships such as banks, benefit providers, attorneys, accounting firms, and insurance agents.
  • Identifying opportunities to increase operating income and business growth.

Peter holds a B.A. degree in Political Science & Economics from Union College in Schenectady, New York and a MBA from the University of Notre Dame. Peter and his wife, Laura, live in Edina, MN.

Peter Eaton

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About Peter Eaton

Personal Website:


Union College
University of Notre Dame


Association for Corporate Growth - Twin Cities; Commercial Finance Associates - Twin Cities

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