New York, NY
23 Years of Experience
Pietro is a high-energy CFO, with 20+ years of expertise in publicly and privately-owned companies, specializing in value creation, cash optimization, and financial management. As a CFO, Pietro drives numbers to maximize owners' value. Here are a few examples:
Pietro focuses on what keeps business owners and CEOs up at night: cash, EBITDA, operational effectiveness, and cost reduction initiatives.
Pietro has multicultural experience and international exposure (North America, Europe, and South America) with a proven ability to see the big picture and help business owners understand and manage complexity. He is a quick learner, with a fact-based approach, and is able to synthesize complex information. He has a high level of conceptual, analytical, judgment, negotiation, and decision-making skills.
When getting to know a new client, Pietro initially focuses on three main areas (the three "Ps"):
Understanding clients' three "P" parameters is an essential step to effectively help business owners and CEOs in the areas where Pietro excels:
Here is a sample of some engagements he has worked on:
Pietro has held leadership roles across industry sectors, including manufacturing, consumer products, aviation, technology, media and telecommunications, pharmaceuticals, software licensing, and rail transportation.
Prior to joining B2B CFO Pietro has worked in the private equity performance improvement practice of a Tier 1 consulting company serving portfolio companies owned by private equity firms. Services were across the investment lifecycle, from due diligence acquisition and performance improvement to exit support.
As Founder and President of a boutique consulting firm specialized in aviation, Pietro developed innovative business models fixing aircraft cost of ownership issues and eliminating industry's lack of efficiency in the booking process. He also helped in the transformation of a "full service" or "legacy" carrier business model of a startup airline into an ULC (Ultra Low Cost) business model. Pietro also selected US aviation investors specialized in ULC model and negotiated terms and conditions for an equity investment in the startup.
Previously, Pietro worked as financial executive and CFO of private and public companies. For six years he was CFO of a public company traded at NASDAQ, which was the global leader in manufacturing alternative fuel systems for transportation, industrial, and refueling applications, with a global distribution network of distributors and dealers in 60+ countries and 170+ OEMs. Pietro led the merger of the company with another public company listed on NASDAQ and TMX stock exchanges.
Previously, Pietro was a Senior Manager at Deloitte where he worked with a variety of clients across different industries, leading local and cross-border engagements, including a large client IPO. He was a member of the National Risk Management Team. He later transferred to New York and led the development and updating of Deloitte's audit manuals. He managed the content development of the risk management system used by Deloitte member firms across the world. He began his career with Arthur Andersen S.p.A. later merged with Deloitte & Touche S.p.A.
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About Pietro Bersani
M.A. and B.A. in Economics and Business Administration, Università Commerciale "L. Bocconi", Milan (Italy)
Certificates & Licenses:
Certified Public Accountant (CPA - New Hampshire) and member of AICPA
Chartered Global Management Accountant (CGMA)
Italian Chartered Public Auditor
Italian Chartered Public Accountant
Italian & US Private Pilot Licenses & IFR Qualified
Certified Freediving Instructor and Certified Scuba Diver
American Red Cross First Aid & CPR - AED
Member of National Business Aviation Association (NBAA)