{"id":3489,"date":"2014-05-05T13:01:25","date_gmt":"2014-05-05T13:01:25","guid":{"rendered":"http:\/\/chicagoland.b2bmulti.wpengine.com\/?p=3489"},"modified":"2023-01-25T15:52:59","modified_gmt":"2023-01-25T15:52:59","slug":"why","status":"publish","type":"post","link":"https:\/\/www.b2bcfo.com\/phil-elworth\/why\/","title":{"rendered":"WHY"},"content":{"rendered":"

I have recently been re-reading the book by Simon Sinek; Start with WHY.\u00a0 If you have not read this book or viewed his TED video it is well worth your time.\u00a0 I have taken it upon myself to write out my own WHY statement. Specifically, WHY I help the owners of private companies create value and plan for the transition from their business.\u00a0 I found the process very enlightening and learned a lot about me that I had not previously understood.\u00a0 All of this unleased a passion within that I did not know existed and upon which I can grow my business.<\/p>\n

Passion is the essence of what Simon is trying to get across.\u00a0 According to Simon, people do not buy what you do; they buy why you do it.\u00a0 Think about this statement from your own buying patterns.\u00a0 Are you drawn to someone who presents all the features of a product or are you drawn to someone who can speak passionately about the benefits?\u00a0 I was at a wine tasting the other night.\u00a0 There were about 10 different tables with wines from all over.\u00a0 All of the table hosts where very competent in describing the wines, where they came from and what grapes were used.\u00a0 There was one table however that I could not leave. The wines were all of high quality with high ratings, but more than that the table host spoke passionately about the wines and the process used to produce very unique tastes.\u00a0 It made me want to buy everything at the table and he never once tried to sell me.<\/p>\n

In the example above all the other table hosts had a job to do, this one had a clear understanding about WHY he was doing what he did, and it showed.\u00a0 Now in my opinion, this process is true whether you are looking for a full time position or building a consulting practice.\u00a0 What is the WHY behind what you are selling?\u00a0 Will the passion for your WHY come out during an interview, or will you just speak to how you can do the job?\u00a0 Can you describe with passion, the benefits that you bring to your future employer?<\/p>\n

I was recently at the annual partner meeting of B2B CFO\u00ae<\/b>, the firm for which I am a partner.\u00a0 At the meeting we unveiled a corporate why statement, something that every company should do. Attached is a link to the video of our WHY statement:\u00a0 https:\/\/www.b2bcfo.com\/<\/a>.\u00a0 This video describes why we as a firm exist and follows along very closely with my own why statement; which is to serve the owners of privately held companies.<\/p>\n

To help you get started follow the process we did, which is right out of the book.\u00a0 Start your message with the why; the purpose, the cause, the belief that you have as an organization.\u00a0 Here again is our why statement:<\/p>\n