{"id":1491,"date":"2012-01-03T06:39:31","date_gmt":"2012-01-03T06:39:31","guid":{"rendered":"http:\/\/www.shanecampbellcfo.com\/?p=146"},"modified":"2023-10-05T21:14:16","modified_gmt":"2023-10-05T21:14:16","slug":"the-discovery","status":"publish","type":"post","link":"https:\/\/www.b2bcfo.com\/shane-campbell\/the-discovery\/","title":{"rendered":"The Discovery\u2122"},"content":{"rendered":"

Hopefully you\u00a0have seen the methodology we utilize at B2B CFO\u2122 at http:\/\/gameplan.b2bcfo.com<\/a> or read about it in my latest newsletter. This methodology allows us to provide highly targeted and cost-effective business solutions. But for now, let\u2019s focus solely on the first and most important stage, The Discovery\u2122.<\/p>\n

Far too many business consultants, in my\u00a0experience,\u00a0provide \u201cboiler-plate\u201d or \u201ccanned\u201d solutions to unsuspecting business owners. They are there to sell whatever it is that they have in their \u201ctool box,\u201d whether or not that is the appropriate solution for the business owner. Furthering the analogy, if the consultant has a \u201chammer,\u201d then the business needs begin\u00a0to look like a \u201cnail\u201d and the selling process begins. But how is B2B CFO\u2122 any different? I\u2019m proud to say that we truly are. Here\u2019s why.<\/p>\n

A B2B CFO\u2122 will normally spend a day or more when visiting a potential client, all at no cost to the business owner, as part of The Discovery\u2122 process. We take this time in order to clearly understand:<\/p>\n

\u00a0 the company and its industry<\/p>\n