{"id":7930,"date":"2016-01-03T13:55:59","date_gmt":"2016-01-03T21:55:59","guid":{"rendered":"https:\/\/northcali.b2bmulti.wpengine.com\/?p=7930"},"modified":"2016-01-03T13:55:59","modified_gmt":"2016-01-03T21:55:59","slug":"now-for-something-useful","status":"publish","type":"post","link":"https:\/\/www.b2bcfo.com\/shane-campbell\/now-for-something-useful\/","title":{"rendered":"Now for Something Useful&#8230;"},"content":{"rendered":"<p><a href=\"https:\/\/www.b2bcfo.com\/shane-campbell\/wp-content\/uploads\/sites\/33\/2016\/01\/slight-edge.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-7931\" src=\"https:\/\/www.b2bcfo.com\/shane-campbell\/wp-content\/uploads\/sites\/33\/2016\/01\/slight-edge.jpg\" alt=\"slight edge\" width=\"198\" height=\"255\" \/><\/a>Recently I blogged about the need for goal setting in the form of a 2016 budget aka &#8220;Profit Plan.&#8221; \u00a0You say &#8220;I&#8217;ve done that in the past, and it didn&#8217;t pan out.&#8221; I understand, but consider this.<\/p>\n<p>As if on cue, a close friend and brother recently referred me to a great book entitled &#8220;<a href=\"http:\/\/slightedge.org\/\">The Slight Edge<\/a>&#8221; by Jeff Olson. Olson\u00a0reminded me that the attainment of goals doesn&#8217;t occur in quantum leaps, but rather by the mundane daily repetition of small positive steps. \u00a0Over time, these daily repetitions bring significant change and accomplishments.<\/p>\n<p>Now apply this to your business. \u00a0What daily steps can be taken to increase sales? Improve margins? Improve production? Reduce expenses? \u00a0Nothing can be done in a day. \u00a0But small measures can be taken that at first seem insignificant, but over the course of a year could help your business achieve more than you dreamed. But without written goals (Profit Plan), what are the chances that you will stick to the plan?<\/p>\n<p>Truth is that there isn&#8217;t much you can do today to achieve significant goals. \u00a0But doing that little, seemingly insignificant, small task each day can, over time, move mountains. \u00a0It takes a plan and the discipline to follow the plan daily, even when it seems that no progress is being made.<\/p>\n<p>I can&#8217;t pin it down, but it was either famous golfer Gary Player or a Cuban revolutionary soldier who first said &#8220;the more I practice, the luckier I get.&#8221; Here&#8217;s hoping that 2016 is your company&#8217;s &#8220;luckiest&#8221; year ever.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently I blogged about the need for goal setting in the form of a 2016 budget aka &#8220;Profit Plan.&#8221; \u00a0You say &#8220;I&#8217;ve done that in the past, and it didn&#8217;t pan out.&#8221; I understand, but consider this. As if on cue, a close friend and brother recently referred me to a great book entitled &#8220;The&hellip;<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","cybocfi_hide_featured_image":"","footnotes":""},"categories":[22,16],"tags":[21,45,46],"class_list":["post-7930","post","type-post","status-publish","format-standard","hentry","category-business-best-practices","category-shanes-really-deep-insights","tag-budgeting","tag-goal-setting","tag-profit-improvement"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Now for Something Useful... - Shane Campbell<\/title>\n<meta name=\"description\" content=\"What daily steps can be taken to increase sales? 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