{"id":7985,"date":"2016-06-02T20:07:54","date_gmt":"2016-06-03T04:07:54","guid":{"rendered":"https:\/\/northcali.b2bmulti.wpengine.com\/?p=7985"},"modified":"2023-04-19T19:35:28","modified_gmt":"2023-04-19T19:35:28","slug":"b2b-cfo-strategic-not-tactical-partners","status":"publish","type":"post","link":"https:\/\/www.b2bcfo.com\/shane-campbell\/strategic-partners\/","title":{"rendered":"B2B CFO\u00ae &#8211; Strategic, not Tactical Partners"},"content":{"rendered":"<header id=\"post-header\">\n<h1 class=\"post-title left\"><a href=\"https:\/\/www.b2bcfo.com\/shane-campbell\/wp-content\/uploads\/sites\/33\/2016\/06\/b2b-cfo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-7986\" src=\"https:\/\/northcali.b2bmulti.wpengine.comwp-content\/uploads\/sites\/13\/2016\/06\/b2b-cfo-300x200.jpg\" alt=\"b2b-cfo\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.b2bcfo.com\/shane-campbell\/wp-content\/uploads\/sites\/33\/2016\/06\/b2b-cfo-300x200.jpg 300w, https:\/\/www.b2bcfo.com\/shane-campbell\/wp-content\/uploads\/sites\/33\/2016\/06\/b2b-cfo-768x511.jpg 768w, https:\/\/www.b2bcfo.com\/shane-campbell\/wp-content\/uploads\/sites\/33\/2016\/06\/b2b-cfo.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>How To Keep Your Job (If You\u2019re A CFO)<\/h1>\n<div id=\"post-info-wrap\" class=\"left relative\">\n<div class=\"post-info-out\">\n<div class=\"post-info-img left relative\"><\/div>\n<div class=\"post-info-in\">\n<div class=\"post-info-right left relative\">\n<div class=\"post-info-name left relative\"><span class=\"post-info-text\">By<\/span><span class=\"author-name vcard fn\"><a title=\"Posts by PYMNTS\" href=\"http:\/\/www.pymnts.com\/author\/pymnts\/\" rel=\"author\">PYMNTS<\/a><\/span><i class=\"fa fa-twitter fa-2\"><\/i><i class=\"fa fa-envelope fa-2\"><\/i><\/div>\n<div class=\"post-info-date left relative\"><span class=\"post-info-text\">Posted on<\/span> <span class=\"post-date\">June 1, 2016\u00ae<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/header>\n<div id=\"post-feat-img\" class=\"left relative\"><\/div>\n<div id=\"content-area\" class=\"post-228910 post type-post status-publish format-standard has-post-thumbnail hentry category-b2b-payments tag-automation tag-b2b tag-b2b-cfo tag-b2b-payments tag-cfo tag-chief-financial-officer tag-corporate-accounting tag-corporate-finance tag-featured tag-whats-happening-now\">\n<div class=\"post-cont-out\">\n<div class=\"post-cont-in\">\n<div id=\"content-main\" class=\"left relative\">\n<section class=\"social-sharing-top\">\n<div class=\"facebook-share\">There are market forces at work threatening the job of the chief financial officer, and we\u2019re not just talking about the role <a href=\"http:\/\/www.pymnts.com\/news\/b2b-payments\/2016\/sme-accounting-cloud-automation-replace-jobs-bdo\/\" target=\"_blank\" rel=\"noopener noreferrer\">automation and robots<\/a> can play in replacing human employees. A new generation is taking the lead at U.S. corporations, and with new management, comes demand for younger (read: cheaper) talent.<\/div>\n<\/section>\n<p>That\u2019s according to Jerry Mills, professional CFO and founder of <a href=\"https:\/\/www.b2bcfo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">B2B CFO<\/a>. The firm looks to provide companies with CFOs when necessary, as an on-demand professional can often be more affordable than a full-time employee.<\/p>\n<p>In a recent conversation with PYMNTS, Mills explained that, 30 years ago and still today, the CFO is not immune to surviving\u00a0business owners\u2019 need for affordable labor.<\/p>\n<p>\u201cI saw a lot of CFO-type people lose their job when they got in their late-40s and 50s,\u201d the executive said, describing the early years of his career. \u201cI felt it was a shame. These are highly qualified people with a quarter century of experience, and they were losing their jobs.\u201d<\/p>\n<p>The causation behind these job losses is a timeless one, he continued: saving money.<\/p>\n<p>\u201cAge discrimination is illegal, but it\u2019s alive and well in the U.S.,\u201d he said. \u201cEmployers, entrepreneurs and business owners will always go to the lowest dollar amount. So, what happens is: These highly qualified <a href=\"http:\/\/www.pymnts.com\/news\/2016\/billtrust-cfo-payment-cycle-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">CFOs<\/a> go into a company, and maybe a year and a half later, they fixed most of the major problems that were wrong when they got fired.\u201d<\/p>\n<p>Whether it\u2019s a new generation of ownership coming into a business or simply an effort to cut costs, once a CFO has entered a company and done his or her job of getting the firm on the right financial tracks, management will often look to cheaper talent to keep the engine oiled.<\/p>\n<p>\u201cIt\u2019s really an interesting phenomenon, and it\u2019s been true over the last 30 years,\u201d said Mills. \u201cThe really good CFOs work themselves out of a job.\u201d<\/p>\n<p>There is a way to save the CFO their job and to save a business money, Mills said, and that\u2019s to provide an on-demand CFO. \u201cThe market is insatiable for the skillset but not on a full-time basis,\u201d he explained, adding that, naturally, businesses would rather pay less than $100,000 for a 1099 employee than the upwards of $300,000 salaries, plus benefits, paid for a full-time, seasoned CFO.<\/p>\n<p>\u201cYou can\u2019t blame the business owner for wanting to save money,\u201d admitted Mills.<\/p>\n<p>But today, that drive to save money has led to\u00a0another force driving the CFO to extinction that wasn\u2019t as prevalent in decades past, Mills explained.<\/p>\n<p>Automated accounting and cash management technologies are a force to be reckoned with among today\u2019s financial professionals, he said.<\/p>\n<p>\u201cFor a lot of CFOs, their departments are being eliminated,\u201d the executive said of the rise in automated solutions within corporate treasury, finance and accounting departments.<\/p>\n<p>\u201cThe only way a CFO can do well for a company is if he or she is supervising maybe five to 20 people,\u201d he continued. \u201cWell, through automation, which we see happening today, they have no department. Then, there\u2019s no need for the CFO.\u201d<\/p>\n<p>The fear that automated software will <a href=\"http:\/\/www.pymnts.com\/news\/b2b-payments\/2016\/fourth-industrial-revolution-industrie-siemens-cfo-smart-finance\/\" target=\"_blank\" rel=\"noopener noreferrer\">replace human jobs<\/a>, much like the rise of machines on the assembly line has done, reached far beyond the professional community of the CFO. But chief financial officers do have one thing to their advantage, Mills said: Their position is becoming more strategic for the enterprise overall, if a CFO approaches the position correctly.<\/p>\n<p>\u201cThere are actually two types of CFOs: tactical and strategic,\u201d he noted.<\/p>\n<p>The difference between the two is the difference between pushing papers and crunching numbers and guiding a corporation to growth and success.<\/p>\n<p>\u201cTactical CFOs are the ones who are losing their jobs,\u201d Mills explained. \u201cThey represent 70\u201380 percent of the market. They\u2019re involved in the accounting department in crunching the numbers and doing taxes.\u201d<\/p>\n<p>The fight for corporations to cut costs can mean hiring younger, less experienced staff, and that includes the chief financial officer once the hard work is done. Mills explained that, especially as companies change hands and new owners begin looking to sell the firm, the need for on-demand CFOs has risen, and that can be a good thing for corporate finance professionals that fear getting squeezed out of a company for cheaper labor.<\/p>\n<p>Unfortunately, Mills said he sees the vast majority of the CFO population fall under this \u201ctactical CFO\u201d category, and they\u2019re the ones with the bullseye on their backs, thanks to the modern problem of automated technologies.<\/p>\n<p>Technology may\u00a0have\u00a0begun to replace the function of the tactical CFO. Indeed, Mills said he sees this as a massive trend that will continue into the future. But for strategic CFOs, their job is secure.<\/p>\n<p>\u201cNow, the strategic CFO is a totally different person with a different mindset,\u201d said the executive. \u201cIt\u2019s somewhat similar in terms of skillset but different in terms of mindset. The strategic CFO isn\u2019t going to go away. They\u2019re going to get more valuable.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How To Keep Your Job (If You\u2019re A CFO) ByPYMNTS Posted on June 1, 2016\u00ae There are market forces at work threatening the job of the chief financial officer, and we\u2019re not just talking about the role automation and robots can play in replacing human employees. A new generation is taking the lead at U.S.&hellip;<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","cybocfi_hide_featured_image":"","footnotes":""},"categories":[22,36,16],"tags":[19,18,53],"class_list":["post-7985","post","type-post","status-publish","format-standard","hentry","category-business-best-practices","category-exit-strategies-2","category-shanes-really-deep-insights","tag-exit-planning","tag-exit-strategy-2","tag-strategic-cfo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B CFO\u00ae - Strategic, not Tactical Partners - Shane Campbell<\/title>\n<meta name=\"description\" content=\"Strategic CFO&#039;s - We break the mold. 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