Creative Prospecting Strategies That Get You In The Door:
The B2B CFO® Sales Strategy Series
Date & Time
March 12, 2025 12:00pm Central
You may have the best product in the world, but you have no sales or commission check if your target prospects never hear about it. Prospecting isn’t optional. It’s a critical skill top salespeople master. Join Lee Salz, sales management strategist and bestselling author of Sales Differentiation and Sell Different!, for a hands-on, virtual workshop focused on prospecting strategy development.
Attendees receive a digital workbook and participate in exercises that will elevate your prospecting game. You’ll come away with actionable prospecting strategies you can immediately put into practice.
During this workshop, you will learn:
- Your toughest competitor – and it’s not who you think it is
- A creative strategy to find more of your best clients without spending a dime
- The foundation for your prospecting strategy
- The secret to sparking prospect engagement
- Innovative techniques to reach elusive prospects
- The proper use of prospecting voicemails – and it isn’t to receive a return phone call
- And much, much more!
Get ready to roll up your sleeves and master this essential sales skill! This a great workshop to invite your sales colleagues to participate with you.
Workshop Leader/Speaker
Lee Salz
Sales Management Strategist | Sales Architects
Lee is an internationally renowned sales management strategist, bestselling author, and award-winning speaker specializing in building world-class salesforces. He has worked with hundreds of companies in various industries and sizes to create marketplace disruption by leveraging his Sales Differentiation strategies - leading to explosive, profitable growth. In 2022, the Institute for Sales Excellence named Lee Speaker of the Year, and he was named the #6 sales thought leader in the world for 2025 by Global Gurus. Lee is a sales contrarian who combats old-school, ineffective selling methods and challenges you to think differently about your sales approach. He has written six bestselling business books, including Sales Differentiation and Sell Different!, which have been called “the one-two punch” every salesperson needs to differentiate what and how they sell to win more deals at the prices you want. He has a new book that HarperCollins will publish in October 2025 – The First Meeting Differentiator – Transforming Sales-Centric Discovery into Client-Centric Consultations.