Barbara Marhafer, a Partner with B2B CFO®, applies her extensive professional expertise and hands-on experience to improve the lives of business owners. Adept at financial and operational strategy, she brings clarity to entrepreneurs' initiatives and visions. Her proven ability to streamline operations across departments and to impact business growth and maximize sustainable profits through cost controls and strategic financial planning enhance her role as a trusted advisor. Barbara is an experienced CFO in many industries, ranging from national asset-based rental operations, to manufacturing and real estate development. Her professional diversity also includes experience as CFO of NBA, WNBA and minor-league hockey franchises. For the past ten years, Barbara has concentrated her efforts in a variety of other industries as a consultant for small to mid-size business owners including healthcare, medical clinics, surgery centers, IT, professional services, construction, heavy equipment rentals and distribution to name a few... SEE MORE
Barbara specializes in spearheading business transitions that have included multi-hundred million dollar private offerings, due diligence that translates into growth acquisitions, and migrations of subsidiaries to parent companies. She also engages in long-term consulting relationships with entrepreneurs, providing financial and strategic modeling, developing productivity expectations and measurements, negotiating debt/equity financing facilities, and moderating executive management in cohesive directions in an ever-changing business landscape.
After graduating from Berry College with a BBS in Accounting and Business Management, Barbara began her career in Big 4 public accounting with Ernst & Young in Atlanta. While in public accounting, she became a Certified Public Accountant. After relocating with her daughter to New Orleans for twelve years, Barbara now resides in the Tampa Bay area with her husband, Jeff. She enjoys tennis, all sporting events, boating, traveling, and time with her family.