Here is installment number four from the book by Donald Keough, who published the Ten Commandments for Business Failure. #4 Assume Infallibility.  Never admit a problem, find a way to blame it on someone else.  Customers are often the best culprit.  If you do not listen to your customers or your employees on a face-to-face…

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The Ten Commandments for Business Failure-#3 I recently read an interesting book by Donald Keough, who was chairman of Coca Cola Company during the introduction of New Coke.  He has some intriguing insights into business failure.  What I find most interesting is the number of companies I have seen who are following at least some…

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The Ten Commandments for Business Failure-#2 I recently read an interesting book by Donald Keough, who was chairman of Coca Cola Company during the introduction of New Coke.  He has some intriguing insights into business failure.  What I find most interesting is the number of companies I have seen who are following at least some…

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The Ten Commandments for Business Failure-#1 I recently read an interesting book by Donald Keough, who was chairman of Coca Cola Company during the introduction of New Coke. He has some intriguing insights into business failure. What I find most interesting is the number of companies I have seen who are following at least some…

Read More