Avoid these common mistakes that can hurt your profits! In order to stay competitive and profitable, companies must continuously ensure their pricing structure communicates their value proposition. Chances are, most of your customers aren’t price-sensitive as much as they are value-conscious. With the right pricing strategy, you can impact the company’s bottom line and its…

Read More

I recently sat down with Elements, one of my loyal clients, to talk about my role in their business and the current state of small business in our economy. Elements is a graphic design and marketing communications firm based in Connecticut. Take a peak at the video and let me know what you think! http://helloelements.com/2010/08/3-questions-for-mark-nuelle-of-b2b-cfo.html

Read More