Rick's Articles & Media

Financial Strategies To Increase Sales

Have you just about run out of ideas to increase your sales? How about some financial strategies!  Here are some I use: Work with the CEO/owner to increase the amount of time they are spending on sales.  The CEO has more punch with customers and potential customers than anyone else in the firm.  If we can help the CEO…

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Companies That Can Benefit From a B2B CFO

Strong, Growing Companies Profitable but need financial strategies/controls to continue Lack a solid infrastructure Growing but not profitable Cash is tight due to growth Struggling Companies Have constant cash struggles Poor profitability Are profitable but can’t improve from year-to-year Need new ideas to “break out” Need help immediately or they may “go under” (turnarounds) Need…

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INCREASING ENTERPRISE VALUE OF SMALL AND MEDIUM SIZED BUSINESSES WITH ADVANCED FINANCIAL MANAGEMENT

Small and Medium sized Businesses (SMB’s) can often substantially improve enterprise value by employing the financial management strategies that large companies use. SMB bookkeepers, controllers and most of their CFO’s without large corporate experience are not educated or trained on the use of these techniques. Note these strategies are much different than the CFO Services…

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Manufacturing Profitability Improvement – Case Studies

$20 Million Equipment Manufacturer The company designs and manufactures large engineered-to-order water treatment systems and smaller stock water treatment machines for industrial plants. Financial statements were prepared outside of the company by a small CPA firm. Management had little insight into margins and profitability as the only costing was material related. Brought accounting in-house in…

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Advanced Financial Management for Manufacturers – Driving Sales and Profitability

Profitability and sales in manufacturing companies can be increased through the use of sophisticated cost accounting, operational and financial management tools and strategies. Understanding true product and customer costs and margins, developing accurate overhead rates, analyzing labor, using cost-volume-profit analyses, and devising purchasing and pricing strategies are some of the tools Rick Perrin uses to…

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Gross Profit Optimization

IMPROVE YOUR PROFITABILITY Gross Profit (or gross margin) is a very important financial measure in almost every type of company. It is the profit from sales before administrative, sales and marketing expense, interest and other expense. It is important to focus on Direct Margin as a component of Gross Profit: Direct margin equals sales less direct costs. For…

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Advanced Financial Management for Manufacturers -Implementation Process

As a Madison based CFO and business adviser who has worked and consulted with over 20 manufacturers over 35 years, I have learned that three things, from a financial standpoint, have the greatest impact on increasing the profitability, sales and valuation of manufacturing companies: Understanding the true profitability of products and customers. (Many get it…

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Manufacturing Profitability – Strategic vs. Tactical

Experience and research show that 80%+ of manufacturing companies under $40MM+ in sales have tactical bookkeepers, controllers and even CFO’s.  They know how to pay bills, process payroll, send invoices, run their ERP systems, prepare accurate financial statements and work with their bankers. However, they DO NOT have the experience, knowledge or strategic vision to…

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Next Year’s Planning Season – Are You Ready?

One of the most important roles of the CEO is to champion the annual planning process with his/her CFO or outside facilitator. This usually starts in September or early October and finishes up by mid-December. Therefore, it is time to get it going. Are you ready? Here are some ideas to help you plan better…

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Increase The Value of Your Company

The most successful business owners go through an annual strategic planning process and then create an annual budget or profit plan to set and drive sales, profitability, operational and other business goals. There are a number of ways to plan; the important thing is to set goals and then have detailed financial and operational plans and…

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