We recently held our annual B2B CFO® partners’ meeting.  As always, it was very informative and beneficial.  The experiences and training cannot be found anywhere else.  The unity and passion for our clients is unequaled. In that regard, we have a newly updated website and on the home page is the video “Does Our Why…

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Starting Line On Grass Lawn

Have you ever wondered where the “bottom line” on profitability starts?  It actually doesn’t start at the bottom.  The “bottom line” starts up higher on the income statement with a healthy Gross Margin (GM) or Gross Profit Margin.  Simply stated, GM is total sales revenue minus the cost of goods (services) sold, divided by the…

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